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Gotuit Connects With thePlatform

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^{Published in Stocks and Investing on Thursday, December 11th 2008 at 9:49 GMT by Market Wire}  

WOBURN, Mass.--([ BUSINESS WIRE ])--[ Gotuit ], a leading provider of video optimization technologies, today announced that it has integrated with [ thePlatform ], a subsidiary of Comcast (NASDAQ: CMCSA) and the leading white-label video management and publishing company for broadband, mobile and TV. Video publishers using thePlatform's Media Publishing System to manage their video can now use the Gotuit Video Metadata Management System™ (VMMS) to author premium, scene-level metadata to improve the presentation, personalization, discovery, advertising inventory, and monetization of their broadband video libraries.

"Today's announcement with thePlatform is the latest in a series of integrations that connect our hosted metadata solution with the professional video ecosystem," said Gotuit CEO Mark Pascarella. "Many of the world's leading video publishers have chosen thePlatform as their content management system, and this integration enables these publishers to achieve a new level of content presentation and monetization using Gotuit's patented technology and premium metadata."

Gotuit's VMMS transforms video libraries by utilizing metadata to define the smallest usable elements within original source videos – the individual scenes. These scenes can then be used to dramatically impact the key dimensions that drive a video's performance:

1) Visit traffic increases due to a) increases in repeat visits, b) more viral sharing of scenes and playlists, and c) greatly enhanced, scene-level mRSS feeds out to video search engines;

2) Session time increases due to a significantly improved user experience, where the viewer can enjoy a personalized mode of watching that gets directly to the scenes of greatest interest; and

3) Monetization increases due to the combination of longer session time with a larger ad inventory from the more precise and flexible ability to serve in-video ads at any scene boundary.

With the completed integration, publishers can use Gotuit's video metadata authoring application, VideoMarker Pro™, to define scene-level metadata for video assets managed within thePlatform. The metadata is then managed by Gotuit's hosted data service, Gotuit Metadata Services™, and is served via the publisher's content delivery network to the destination web page. Gotuit has several player templates available, as well as documented player components, for customers to build their own Gotuit-powered playback experience. Learn more at [ www.gotuit.com ].

About Gotuit

Gotuit is the leading provider of premium metadata technology which optimizes the value of stored video libraries for professional content publishers. The Company's patented Video Metadata Management System (VMMS) is an end-to-end system that unleashes the power of the metadata-defined scene to greatly enhance the presentation, discovery, advertising, and profitability of video libraries. Gotuit powers video for leading brands such as Lifetime, Fox, Sports Illustrated, Major League Soccer and more. Founded in 2000, Gotuit is privately held and funded by [ Highland Capital Partners ], [ Atlas Venture ], [ Motorola ] and private investors.

For more info

Gotuit – [ www.gotuit.com ]