N@N

Winning Brands Corporation: Winning Brands Boosts Advertising When Others Are Cutting Back

_{//stocks-investing.news-articles.net/content/200 .. ts-advertising-when-others-are-cutting-back.html}
^{Published in Stocks and Investing on Monday, December 8th 2008 at 12:01 GMT by Market Wire}  

BARRIE, ON--(Marketwire - December 8, 2008) - Winning Brands Corporation (PINKSHEETS: [ WNBD ]) (FRANKFURT: WMU) ([ www.WinningBrands.ca ]) announces that advertising of its eco-responsible stain removing product Winning Colours Stain Remover will reach hundreds of thousands of new consumer prospects through new broadcast plans with Toronto's venerable CFRB Radio ([ www.CFRB.com ]) and A-TV's enhanced viewership in the Toronto market ([ www.atv.ca ]). In addition to this increased audience size, Winning Colours Stain Remover will for the first time in Canada and the United States formally launch wine stain removal as an additional sector target for Winning Colours Stain Remover. This augments paint mess clean-ups as a source of growth for the popular consumer product.

CFRB occupies a unique place in Toronto's radio landscape. It is the city's oldest station, having commenced broadcasts in 1927. It is the city's most listened to news/talk radio station with 641,000 listeners spending more than 6 million listening hours per week. Research has found that CFRB has the lowest audience turnover of any Toronto news/talk radio station and that 22% of its audience listen to CFRB exclusively.

Commencing December 8th, Winning Colours Stain Remover will be introduced to CFRB listeners with a rotation of two versions of the brand's signature 30-second radio jingles, to be followed with the launch of a new 60-second holiday wine stains creative on December 15th. Winning Colours is currently carried by top Canadian retailers Wal-Mart, The Home Depot, Canadian Tire and Home Hardware. The CFRB commercials will solidify the public's association of the Winning Colours Stain Remover brand with these leading retailers to provide convenience for shoppers and deliver recognition value to these national retail partners. It is Winning Brands' stated goal that Winning Colours become North America's favourite stain removing product.

Coinciding with this strategic introduction of wine stain removal as a targeted use of Winning Colours Stain Remover in broadcast advertising is the introduction of Winning Colours' placement of 125 mL sized (4 oz) bottles into stores in the growing Do-it-Yourself wine making sector. Wine makers such as [ www.carafe.ca ] and [ www.winexpert.com ] are only two of the growing number of such outlets that will carry Winning Colours Stain Remover as of December 8th in select test market locations. Distribution arrangements to this sector will be detailed separately.

Winning Brands will also commence placing wine stain print advertisements in magazines, with the initial launch advertisement attached. The use of simple striking photography and consistent positioning of Winning Colours Stain Remover as having 1000+ uses will provide a platform for future sector roll-outs to create layers of authentic consumer experiences reflecting the multi-cleaning capability of the increasingly popular solution.

On television, Winning Brands is increasing its Toronto exposure by an estimated 30% as the effects of program changes take hold following the acquisition of A-TV by CTV Television. Winning Colours Stain Remover has been encroaching upon prime time spots from its former reliance on afternoon positioning. Commencing December 15th the brand will be seen more often and in a greater variety of programming on the station than ever before, including for the first time live promotional initiatives during breakfast programming.

Winning Brands CEO Eric Lehner notes that the new relationship with CFRB is a milestone for Winning Colours Stain Remover. "CFRB is not just media -- it's a relationship. There are certain stations on the radio and TV broadcast spectrum that occupy a special place in the lives of their audience and in the communities they serve. For generations, millions of people in Toronto and beyond have grown up knowing that CFRB can be counted on to provide lively discussion and in-depth news features to stimulate, intrigue and infuriate. The CFRB audience is comprised of active listeners; involved and present in the moment. I have no doubt that Winning Colours Stain Remover will receive a significant boost in awareness amongst a critical mass of consumers with this initiative," remarks Lehner. "As a still very young brand, we must be selective with our resources and time -- CFRB is the type of broadcast partner that an emerging brand aspires to work with," Lehner concludes. CFRB is owned by Astral Media, one of Canada's largest media organizations, including radio, TV and outdoor advertising -- well suited to a growing brand's need to communicate across an efficient mix of message types.

Winning Brands Corporation manufactures Winning Colours Stain Remover for consumer and commercial use as an environmental supplement to traditional solvents and cleaners. Large scale production takes place at the Grand Rapids Michigan facility of Surefil, LLC to augment Winning Brands' Canadian production. Winning Colours is gaining popularity for its unusual gentleness to skin and delicate surfaces while still being a powerful and versatile stain remover. Winning Brands' full product range includes a variety of advanced cleaning solutions, such as its non-toxic SMART™ Wet Cleaning liquids (alternative to perchloroethylene used in dry cleaning), KIND™ Laundry Products and CLEAN1™ - the first choice in outdoor cleaning. The company's mission is to replace hazardous chemicals in widespread use with safer alternatives. The initial focus is on cleaning products.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the "Company") to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) successfully market its products; (iv) gain customer acceptance of its products; (iv) overcome competitive factors and developments beyond the Company's control as well as other risks as disclosed by the Company from time to time.

Winning Colors®, Winning Colours® is a Registered Trademark of Niagara Mist Marketing Ltd. KIND™, CLEAN1™ and 1000+™are trademarks of Niagara Mist Marketing Ltd. SMART™ is a trademark of Solvent Free Solutions Inc. Niagara Mist Marketing Ltd. is an affiliate of Winning Brands Corporation.