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Eternal Image Finalizes North American Distribution Arrangement with Wilbert Funeral Services, Inc.

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^{Published in Stocks and Investing on Tuesday, January 6th 2009 at 7:03 GMT, Last Modified on 2009-01-06 07:04:20 by Market Wire}  

FARMINGTON HILLS, Mich.--([ BUSINESS WIRE ])--Eternal Image, Inc. (OTC:ETNL.PK), a public company engaged in the design, manufacturing and marketing of licensed brand funeral products, today announced that it has expanded its distribution with Wilbert Funeral Services, Inc. of Broadview, Illinois, the largest vault manufacturer and marketer in the world, to include full distribution of its product lines in the United States and Canada.

Under the agreement, which begins immediately, Wilbert's network of more than 200 dealers will offer Eternal Image (EI) licensed products featuring iconic sports, pop culture, collectibles, religious, collegiate and pet brands.

"This agreement between Wilbert and Eternal Image assures that every funeral home in the US and Canada will have access to our products through a central location, and that we can market our products consistently across states and provinces," said Clint Mytych, CEO, Eternal Image. "We have worked extremely hard to reach this new level of market access, and we applaud Wilbert for its vision and confidence in us and the future of the funeral industry."

The agreement expands the understanding between the two companies that began in 2007, through which Eternal Image manufactures baseball appliqués and plaques that are used by Wilbert Funeral Services as a component in their vault products.

Eternal Image will continue to honor previous state and regional distribution agreements that currently reach across 26 states.

About Eternal Image

Eternal Image, founded in 2002, is headquartered in Farmington Hills, MI. The company is the first and largest manufacturer and marketer of licensed brand image funerary products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball™, STAR TREK™, Collegiate Licensing Corporation™ and other well-known brands, as well as pet urns and garden memorial stones featuring the American Kennel Club™ and Cat Fancier's Association™. For more information about EI, visit [ www.EternalImage.net ] or call 1-888-6-CASKET.

About Wilbert Funeral Services Inc.

Wilbert Funeral Services, Inc. is the leading single-source supplier of burial vaults and cremation-related products and services to North American funeral homes. For more information, please call 888.WILBERT or visit [ www.wilbertonline.com ].

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995

Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.

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These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Registration Statement filed on January 16, 2008 on Form SB-2, as amended on Form S-1. Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.