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Winning Brands Corporation: Winning Colours(R) Stain Remover Chosen by Award Winning Distributor H.G. Lipscomb

^{Published on 2008-11-20 09:54:38 - Market Wire}
 

TUCSON, AZ--(Marketwire - November 20, 2008) - Winning Brands Corporation (PINKSHEETS: [ WNBD ]) (FRANKFURT: WMU) ([ www.WinningBrands.ca ]) reports that its Winning Colours Stain Remover will be taken into inventory and be put into immediate distribution by Tennessee's H.G. Lipscomb & Company -- a hardware distributor founded in 1892. The announcement was made by Winning Brands Senior V.P. Lorne Kelly at the 2009 PRO Group/DA Executive Planning Conference: [ http://www.pro-group.com/Pages/AboutUs/AboutUs.asp ]. The announcement coincides with PRO Group granting Lipsomb the Merchandising Distributor-of-the-Year Award during ceremonies earlier in the day for excellence in Lipscomb's implementation of PRO Group merchandising initiatives and Lipscomb's excellence in fulfillment standards. H.G. Lipscomb & Company is a member distributor of PRO Group. Winning Brands had earlier obtained formal vendor status with PRO Group but is now getting traction with its distributor members as the word spreads at the grass roots level that Winning Colours Stain Remover is a significant new product to the industry. The 2008 conference was held in conjunction with Distribution America, a well-known distributor services company.

Winning Brands CEO Eric Lehner puts the development into perspective. "People can see that we are systematically enlarging Winning Colours Stain Remover's presence amongst distributors serving thousands of independent retailers in this sector nationwide. We are after a mix. A variety of sizes, geographic focus and areas of expertise amongst distributors and retailers is the best arrangement for a strong brand, because it protects Winning Brands from over reliance on any one source of business. The Lipscomb family has been involved in this distributorship for generations and from what I hear about the latest crop of young Lipsombs who are still kids, we may be lucky enough to see this Tennessee tradition carry on for decades to come. How proud we are that this venerable Tennessee family institution has chosen to make Winning Colours Stain Remover a part of their operation for the benefit of their customers," remarks Lehner.

As Winning Brands' operational presence in the USA grows, additional team members are taking charge of the newest assignments. In the Southeast, this includes C.E. Norman, Key Account Manager. Mr. Norman's years of experience include Retail Store Management and Director of Sales for several large corporations. His view of the development with H.G. Lipscomb & Company is to provide headquarters personnel and the Lipscomb sales force with marketing ideas and sales tools to inform their members that Winning Colours Stain Remover will be a "win-win" product for all parties.

Lorne Kelly adds that there have been other developments at the PRO Group conference that will be assimilated and announced in due course as arrangements of various kinds are implemented to deepen the penetration of Winning Colours Stain Remover to the sector. "Our goal is simple -- wherever paint is sold, Winning Colours has a role to play. Winning Colours makes paint clean-up easy like nothing else -- period. And this is just one of several sectors in which Winning Colours Stain Remover can earn the reputation of being North America's favourite stain removing product."

Winning Brands Corporation manufactures Winning Colours Stain Remover for consumer and commercial use as an eco-responsible alternative to traditional solvents. It is gaining popularity for its uncommon gentleness to skin and delicate surfaces while still being a powerful and versatile stain remover. Main production takes place at the Grand Rapids, Michigan facility of Surefil LLC with some sizes manufactured at Winning Brands' St. Catharines, Ontario facility. Winning Brands' full product range includes a variety of advanced cleaning solutions, such as its non-toxic SMART™ Wet Cleaning solution (alternative to perchloroethylene used in dry cleaning), KIND™ Laundry Products, CLEAN1™ -- the first choice in outdoor cleaning and TrackMoist™ Dust Suppression Solution for dirt race tracks, construction sites and other settings where water consumption is high because of the use of water trucks to dampen outdoor dust. Winning Brands mission is to replace hazardous chemicals in widespread use with safer alternatives. The initial focus is on cleaning products.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors®, Winning Colours® is a Registered Trademark of Niagara Mist Marketing Ltd. KIND™ and CLEAN1™ are trademarks of Niagara Mist Marketing Ltd. SMART™ is a trademark of Solvent Free Solutions Inc.