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Thermofocus Thermometer Ignites Media Fever


Published on 2008-12-11 09:49:55 - Market Wire
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WESTON, Fla.--([ BUSINESS WIRE ])--[ Kidz-Med Inc. ], a subsidiary of [ American Scientific Resources ], Inc. (Pink Sheets: ASFX), is excited to announce that the Kidz-Med Thermofocus 5-in-1 Non-Contact Thermometer has ignited media fever this cough and cold season by being featured on various online, broadcast and print outlets including [ NBC-TV channel 9, Denver ] and [ Momgenerations.com ].

Broadcasters Thrilled by Thermofocus

KUSA-9 NBC News, Denver has discovered the Kidz-Med Thermofocus 5-in-1 thermometer. Earlier this week, the Thermofocus was demonstrated on air by the local news crew. The NBC affiliate runs a regular "Gadgets" edition featuring products viewers may find interesting and useful. This week's products include holiday gift ideas for kids and parents.

The Thermofocus amazed broadcasters, who showed that in order to get an accurate temperature reading no touch to the skin was needed, providing for a trauma-free experience for children and thus making easier the lives of parents and caregivers. View the segment here: [ http://www.9news.com/seenon9news/article.aspx?storyid=105589&catid=509 ]

Mother of All Blogs

In addition, Momgenerations.com has also just featured the Kidz-Med Thermofocus on its website dedicated to all things about motherhood. The Mother of All Blogs, Momgenerations.com is published by the mother-and-daughters team of Sharon, Audrey and Jane, who were impressed enough to offer the Thermofocus as Day #8 of Mom Generations' Holiday Gift Guide and Giveaway. See [ http://www.momgenerations.com/blogs/mamalovesgiveaways/index.php/2008/12/08/day-8-of-mom-generations-holiday-gift-guide-and-giveaway/ ].

Both sites offer unique codes for their readers to receive a discount on their purchase of the Thermofocus only on Kidzmed.com.

No-touch Thermometer Is So Cool It's Hot!

The [ Kidz-Med Thermofocus 5-in-1 ] non-contact thermometer can also be seen on WTSP-TV CBS-News 10 (Tampa Bay, FL), and WFMY-TV CBS-News 2 (Greensboro, NC), YouTube.com, and Celebrity-babies.com. It has also been profiled in the South Florida Business Journal, the Pittsburgh Tribune-Review and the Tulsa World as well as at [ Business Talk Radio ], Thingamababy.com, Cafemom.com, Mommafindings.com and Buzzillions.com.

About Kidz-Med, Inc.

A division of American Scientific Resources, Inc., Kidz-Med, Inc., was founded in 1993 by Dr. Christopher F. Tirotta to create children's pre-operative educational videos "A Hospital Trip With Dr. Bip" and "Dr. Bip's New Baby Tips." Today, Kidz-Med, Inc. is leading the pediatric and children's health and safety products industry in innovation by providing the most revolutionary patented family-friendly products sourced from around the globe to help keep children safe and parents reassured. For additional information, visit [ www.kidzmed.com ] or the corporate web site, [ www.americansci.com ].

Safe Harbor

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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