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Eternal Image Announces Launch of Youth Casket Line


Published on 2009-02-03 09:56:56, Last Modified on 2009-02-03 09:58:02 - Market Wire
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FARMINGTON HILLS, Mich.--([ BUSINESS WIRE ])--Eternal Image, Inc. (OTC:ETNL.PK), a public company engaged in the design, manufacturing and marketing of licensed brand funeral products, today announced that it will begin selling its first line of youth caskets early in the second quarter of this year. Prototype production has already commenced.

"There is nothing more agonizing for a parent than burying a child, yet until now there have been no funerary products designed to reflect the child's life – everything has been very staid and stoic," said Clint Mytych, CEO, Eternal Image. "Our Precious Moments products will reflect the innocence and beauty of childhood and allow families to personalize how they say goodbye to their own precious young family member."

Due to demand from distributors and funeral homes, the line will launch about 10 months earlier than planned.

"Because we have been able to completely design and manufacture these products within the United States, we have been able to bring them to market far more quickly," added Mytych.

The line will include caskets that are gender specific and will be available in all traditional youth sizes.

About Eternal Image

Eternal Image, founded in 2002, is headquartered in Farmington Hills, MI. The company is the first and largest manufacturer and marketer of licensed brand image funerary products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball™, STAR TREK™, Collegiate Licensing Corporation™ and other well-known brands, as well as pet urns and garden memorial stones featuring the American Kennel Club™ and Cat Fancier's Association™. For more information about EI, visit [ www.EternalImage.net ] or call 1-888-6-CASKET.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995

Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," forecasts," potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements.

These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Registration Statement filed on January 16, 2008 on Form SB-2, as amended on Form S-1. Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.