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GuestMetrics, Inc.: GuestMetrics, Inc. Launches BarMetrics Online Reporting Solution for Beverage Alcohol Industry

^{Published on 2009-05-27 06:52:49, Last Modified on 2009-05-27 06:54:01 - Market Wire}
 

ASHBURN, VA--(Marketwire - May 27, 2009) - GuestMetrics, Inc. (PINKSHEETS: [ GESM ]) is pleased to announce that the Company has launched its BarMetrics software solution, which is an online reporting tool for use in the beverage alcohol industry. BarMetrics is the industry's only syndicated on-premise reporting tool that tracks consumer purchase behavior by collecting data from a restaurant or bar Point of Sale (POS) system.

BarMetrics provides 24/7 remote, online access of consumer tracking for suppliers and distributors. The solution provides the user with secure permission-level reporting, consumer spending analysis, consumption preferences consumer behavior by brand, menu pairing tracking, competitor pricing and distribution benchmarking, amongst other features.

GuestMetrics' new solution is being implemented by Republic National Distributing Company (RNDC) is the second largest distributor of premium wine, spirits, and beer in the United States with operations in Arizona, Alabama, Colorado, District of Columbia, Florida, Kentucky, Louisiana, Maryland, Mississippi, Nebraska, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Texas, Virginia, and West Virginia. RNDC is affiliated with NDC in Georgia and New Mexico. RNDC employs more than 6,000 individuals nationwide. "The on-premise data collected by GuestMetrics fills a large void that has been apparent in the beverage alcohol industry for years. We are excited by the BarMetrics reporting tool as it will provide an easy mechanism for us to track and measure exactly what consumers are purchasing at restaurants and bars during these tough economic times," stated Peter Madden Corporate VP Wine. Ken Rosenberg Assistant Corporate VP Wine of Republic National Distributing Company says, "The information we now show our Restaurant customers is real, fact based, and applicable to their unique market."

"GuestMetrics is excited to launch our BarMetrics software and we are pleased to have RNDC, one of the leaders in the beverage alcohol industry, as one of our clients. The consumer insights unveiled in BarMetrics will make it easier for all of our clients to make educated decisions in a tight economy," stated Brian P. Barrett, President, CEO of GuestMetrics, Inc.

For more information on Republic National Distributing Company, please visit [ www.rndc-usa.com ].

About GuestMetrics, Inc.:

GuestMetrics is the leading provider of Customer Insight Solutions for the hospitality industry and its suppliers/distributors. The GuestMetrics software is fully integrated with the leading point-of-sale (POS) systems and allows hospitality providers at every level of the market to improve business operations.

For the first time in the marketplace, GuestMetrics, through its data mining process, provides beverage alcohol and food suppliers with actionable insight into consumer behavior at the guest check-level. From world-class beverage alcohol suppliers to fine dining establishments and regional/national restaurant chains, clients depend on GuestMetrics tools to build stronger brands and drive revenue growth.

For more information, please visit [ www.guestmetrics.com ].

Safe Harbor Statement:

The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control.