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DC Brands International, Inc.: DC Brands Adds New Member to Sales Team

^{Published on 2009-05-15 04:23:21, Last Modified on 2009-11-02 12:11:02 - Market Wire}
 

DENVER, CO--(Marketwire - May 15, 2009) - Today, DC Brands International, Inc. (PINKSHEETS: [ DCBR ]) is proud to announce that they have added Mr. Jerry Jay to their sales team to serve in a major accounts sales role. Mr. Jay recently joined the H.A.R.D. Nutrition group to take the retail division in Colorado to the next level. "These products are amazing," says Jerry Jay. "They are the hottest thing I have seen hit the beverage market in my lifetime."

Mr. Jay comes to DC Brands with over 30 years in the beverage industry. He started his career in the liquor industry selling to bars and liquor stores. He became a top salesman at Cutty Sark and won the Cutty Sark Salesman of the Year Award for three straight years. He then moved into management and ran the Northern Division, which was the top division for 10 years.

After leaving Cutty Sark after it was acquired by a larger corporation, he joined the team at Dr. Pepper/7UP in Denver. There, he was in charge of managing the entire Front Range Division for many years with a highly successful sales record, greatly expanding distribution throughout Colorado.

"My most recent success story was the introduction of Vitamin Water into the retail division in Colorado," says Mr. Jay. "I took a great amount of pride in the small part I played in helping that brand become ubiquitous throughout Colorado. Along the way, I created a rapport with most, if not all, of the major players in the retail sector that H.A.R.D. Nutrition is now after. I know without a doubt we have a far superior product to offer over anything I have ever sold before. Our product is truly unique and revolutionary and fills a void many of the 'so-called' functional beverages that fail to deliver on their promises have left in the market place. I could not ask for a better team of dedicated and passionate people to work with. They are providing me with all of the bullets and tools I need; everything from a strong and hard-hitting advertising campaign, to high profile spokespeople, to dynamic point of sale and cooler and refrigeration units. With all of these tools at my disposal, I look for the same success and more with my new company and my new home here at H.A.R.D. NUTRITION!"

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: [ DCBR ]), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing a number of lines of energy drinks. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new H.A.R.D. Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.

For more information on DC Brands International, visit their website at [ www.HardNutrition.com ].

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.