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GuestMetrics, Inc.: GuestMetrics, Inc. Reports a 40% Increase in Consumer Tracking Coverage for NYC During the First Quarter 20

^{Published on 2009-05-12 05:43:40, Last Modified on 2009-11-02 11:42:40 - Market Wire}
 

ASHBURN, VA--(Marketwire - May 12, 2009) - GuestMetrics, Inc. (PINKSHEETS: [ GESM ]) is pleased to announce that the Company has had a 40% increase in its consumer tracking coverage for the New York City area during the first Quarter of 2009, as compared to the fourth Quarter of last year. This increase is mostly due to the expansion of NYC restaurants, bars and nightclubs, utilizing the Company's point of sale data collection system. The actual total number of transactions is estimated to have decreased, due to of the slowdown in the economy since last year, however, by adding more customers using GuestMetrics' system, the total transactions the Company captured has substantially increased.

GuestMetrics has managed to bring about sustained growth and market penetration in the restaurants and bars in this important and highly visible market segment. It is estimated that the NYC area restaurants and bars utilizing the Company's solutions now account for over 12,000,000 transactions annually.

Just some of the NYC dining and bar establishments installed with the GuestMetrics' enterprise reporting tool include: Havana Central, Charlie Brown's, Sushi Samba, Salt Creek Grill, Big Shots Sports Bar, Riya Hazlet Hotel, Garden City Hotel, Uno's Chicago Grill, Cielo Club, Cipriani, Steve's Sizzling Steaks, Le Cirque and the Penthouse Executive Club.

"We are very pleased about our expansion and rate of growth in this leading market area. Many of our largest clients, including distributors of beer, wine and spirits, are very interested in picking up trends that develop in this metropolitan bellwether. Coupled with GuestMetrics' newest analytical software, the data we are now collecting represents a significant statistical sampling for tracking consumer spending behavior," stated Brian P. Barrett, President, CEO of GuestMetrics, Inc.

About GuestMetrics, Inc.:

GuestMetrics is the leading provider of Customer Insight Solutions for the hospitality industry and its suppliers/distributors. The GuestMetrics software is fully integrated with the leading point-of-sale (POS) systems and allows hospitality providers at every level of the market to improve business operations.

For the first time in the marketplace, GuestMetrics, through its data mining process, provides beverage alcohol and food suppliers with actionable insight into consumer behavior at the guest check-level. From world-class beverage alcohol suppliers to fine dining establishments and regional/national restaurant chains, clients depend on GuestMetrics tools to build stronger brands and drive revenue growth.

For more information, please visit [ www.guestmetrics.com ].

Safe Harbor Statement:

The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control.