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Tue, April 14, 2009
Getfugu Inc.: Getfugu Unveils Next Gen Mobile Search Tool
SAN FRANCISCO, CA--(Marketwire - April 14, 2009) - Getfugu Inc. (
With a potential audience of over 3 billion mobile users worldwide, Getfugu has developed the next generation mobile search tool and is expected to launch the BETA version of its application before Labor Day 2009.
"Getfugu will help consumers retrieve web based content. So rather than type a website address or search term into a browser, consumers turn to Getfugu. Our goal is to become the ultimate standard for mobile web-search by simplifying the customer journey and delivering a flawless Direct-Connect service," said Getfugu Inc CEO Bernie Stolar.
Getfugu has 4 services within its application.
1. See It (ARL): "Vision recognition" The Getfugu application recognizes logos and products through any mobile phone camera. Consumers simply point their phone at a logo and retrieve content from the brand owner. 2. Say It (VRL): "Voice recognition" The consumer can simply speak into the phone to retrieve content. In addition to brand names, the consumer can say generic keywords such as "best pizza" or "ATM." 3. Find It (GRL): "Location recognition" For local content, Getfugu is designed to work with the GPS systems of today's mobile phones. The application will return content, based on the proximity to the user. A keyword of "pizza" will return the five closest pizza parlors. Local businesses can pay for voice-activated key words to position themselves at the top of the search list. 4. Get it (Hotspotting): Getfugu provides advertisers with a way to monetize their marketing efforts through a mobile ecommerce tool called Hot-Spotting, which enables the consumer to purchase or retrieve information on any item featured in the video simply by touching it on the screen. This function is currently limited to touch-screen phones and selected Blackberry models.
The Revenue Model.
Getfugu will use a DNS registration (monthly subscription) business model and charges $9.99/mo (for small businesses), $99/mo for companies with ten or more employees. This fee is based on a single logo ("markers") or keyword and includes a single ARL/VRL/GRL for an unlimited amount of traffic. Fortune 500 companies that use multiple forms of advertising will purchase multiple markers to track their ads.
Mobile hotspotting will involve a 50/50 revenue split of net profits with the advertiser on a transaction basis.
The market potential for Getfugu is global and includes both national and local advertisers in each area. According to the USPT (United States Patent and Trademark office) their TESS (Trademark Electronic Search System) system holds approximately 4,000,000 trademarks. In addition to this number it is estimated that there are over 360,000,000 logos worldwide. The majority of these are local and non-registered brands. Each of these is a potential Getfugu advertiser.
Getfugu is in negotiations with several mobile manufacturers and OEMs for on deck placement of the Getfugu application on their devices. In addition to this, the company is also in talks with some of the leading domain-registration services on the web in order to supplement them with our mobile strategy as well as Getfugu gaining access to the approximate 50 million new DNS clients every year.
About Getfugu
Getfugu Inc is the first technology architect to provide a carrier agnostic, platform agnostic mobile search platform. Getfugu will change the way people access the web with their mobile phones. It is designed to encourage use of its applications by simply integrating the mobile phones' core strengths (image recognition, voice recognition, location recognition) into a single customizable application. Additionally, Getfugu offers the only mobile hot-spotting ecommerce platform available worldwide today. The Getfugu platform will be available for 97% of the mobile phones available (over 3.3 billion handsets) worldwide.
Cautionary Statement Concerning Forward-Looking Statements This news release contains both historical and forward-looking statements. All statements which are not statements of historical fact are, or may be deemed to be, forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and section 21E of the Securities Exchange Act of 1934. These forward-looking statements are not based on historical facts, but rather reflect the Company's current expectations concerning future results and events. Similarly, statements that describe the Company's objectives, plans or goals are or may be forward-looking statements. These forward-looking statements involve known and unknown risks, uncertainties and other factors that are difficult to predict and which may cause the actual results, performance or achievements of the Company to be different from any future results, performance and achievements expressed or implied by these statements. These risks include among other risks, the factors described in the Company's news releases and filings with the Securities and Exchange Commission, including but not limited to the Company's 10K Annual Report as filed on Form 10-K to be filed on or before April 15, 2009 and the quarterly report as filed on Form 10-Q for the period ended September 30, 2008. The forward-looking statements included in this document are made only as of the date of this document, and, under section 27A of the Securities Act and section 21E of the Exchange Act, the Company does not have any obligation to publicly update any forward-looking statements to reflect subsequent events or circumstances.