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SWISHER HYGIENE TO PRESENT AT THE 13TH ANNUAL ICR XCHANGE CONFERENCE

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CHARLOTTE, NC, Jan. 5 /CNW/ - Swisher Hygiene Inc. ("Swisher Hygiene") (TSX: SWI), a
leading full-service hygiene solutions provider, today announced that it will be presenting at the 13th
Annual ICR XChange Conference on Wednesday, January 12, 2011 at the St. Regis Monarch Beach
Resort & Spa in Dana Point, California. The presentation will begin at 2:55 PM Pacific Time.

Investors and interested parties may listen to the webcast of the presentation by visiting Swisher
Hygiene's website at [ www.swisherhygiene.com ] under the investor relations section at the
appropriate time.

About Swisher Hygiene Inc.

Swisher Hygiene Inc., formerly known as "CoolBrands International Inc.", is a TSX-listed company
that provides hygiene solutions to customers throughout much of North America and internationally
through its global network of 67 company-owned operations, 12 franchises and 10 master licensees
covering the United Kingdom, Ireland, Portugal, the Netherlands, Singapore, the Philippines,
Taiwan, Korea, Hong Kong/Macau/China, and Mexico. These solutions include products and
services that are designed to promote superior cleanliness and sanitation in commercial
environments, enhancing the safety, satisfaction and well-being of employees and patrons. Swisher
Hygiene serves customers in a wide range of end-markets, with a particular emphasis on the
foodservice, hospitality, retail, industrial and healthcare industries across North America.