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Real American Brands, Inc.: Real American Brands Partners With EarthPeople to Develop "Green Blues"

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^{Published in Stocks and Investing on Tuesday, June 2nd 2009 at 6:55 GMT, Last Modified on 2009-06-02 06:56:12 by Market Wire}  

NEW YORK, NY--(Marketwire - June 2, 2009) - Real American Brands, Inc., (PINKSHEETS: [ RLAB ]) announced today that its exciting new green, environmentally friendly, high fashion, low priced, American-made denim brand will be named "Green Blues."

In addition, RLAB has signed a consultancy agreement with EarthPeople, the full-service Dallas-based consulting group, to develop and execute the green strategies that will grow and sustain our Green Blues brand. EarthPeople is headed by "green guru" Anna Clark, author, lecturer and advisor to the Center for Global Sustainability and Ethics at the University of Dallas Graduate School of Management.

"We are pleased to obtain the expertise of Anna Clark and EarthPeople to help us launch Green Blues", said RLAB CEO, Doug Newton. "Ms. Clark and her associates have a broad base of experience in the creation and implementation of comprehensive sustainability programs ([ www.earthpeopleco.com ]). Their clients may have different attributes but work to achieve similar results: high ROI and a reputation for leadership", Newton said.

"I am thrilled to be working with Doug and his public company" says Ms. Clark. "Real American Brands is committed to setting a new standard for the apparel industry. I don't believe that existing fashion options have kept pace with the growing demand of green-minded customers. Through Green Blues, we will be striving to change that."

Newton added "we strongly believe Green Blues, as an American-made premium denim brand, at a non-premium price, with a million dollar fit, will flourish in today's new planet-conscious marketplace. Consumers deserve nothing less from the companies and brands they will seek out and support in the years ahead."

About Anna Clark & EarthPeople

Anna Clark is president of EarthPeople, LLC; a guest columnist for [ www.Greenbiz.com ] and [ www.SustainLane.com ] and contributor to the book, Greening Your Company, a resource for C-Level executives. To further promote conservation, she volunteers as a public speaker on a campaign to educate town councils on the U.S. Mayors' Climate Protection Agreement. For more on EarthPeople, visit [ www.earthpeopleco.com ].

About Real American Brands:

About RLAB

RLAB.PK, ([ www.realamericanbrands.com ]) is a public company whose focus is to identify and support products whose origins, designs and character reflect our country's unique culture, heritage and way of life. RLAB also seeks to invest in and/or provide guidance to smaller and mid-sized US companies and brands that have potential to grow large. RLAB owns trademarks for "Born & Bred in the USA" ®; Lasso ®; Lariat ®; Riata ® (the Spanish word for lasso); Cosa Nostra ®, the apparel line ([ www.cosanostrainc.com ]) and Billy Martin's ®, the western lifestyle boutique founded three decades ago and headquartered today at Trump Plaza in New York City ([ www.billymartin.com ]).

Forward-Looking Statements

Statements about RLAB's future expectations, including future revenues and earnings, and all other statements in this news release other than historical facts are "forward-looking statements." Since these statements involve risks and uncertainties and are subject to change at any time, the company's actual results may differ materially from the company's plans if its assumptions prove to be incorrect or for a variety of other reasons.