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Wed, February 25, 2009 SmarTone-Vodafone Partners with Teradata To Deploy Active Data Warehousing
HONG KONG--([ BUSINESS WIRE ])--[ Teradata Corporation ] (NYSE:TDC), the world's largest company solely focused on [ data warehousing ] and [ enterprise analytics ], today announced that it has deployed an [ Active Data Warehouse ] for SmarTone-Vodafone, a premium quality provider of total communications services in Hong Kong and Macau.
The new Teradata system is SmarTone-Vodafone's third-generation [ data warehouse ] and its superior performance and scalability enables the company to dig deeper into detailed operational data in order to extract greater business value. With this platform, traditional data warehouse functionality is extended into a more mature and pervasive data environment known as [ Active Enterprise Intelligence ]. The term refers to an operational approach to data warehousing in which the database platform supports operational processes in real time as well as strategic decision making. This is the first Hong Kong telecommunications services provider taking advantage of the real-time capabilities of an active data warehouse from Teradata to deliver [ Active Enterprise Intelligence ] and puts the power of information-based decision making at the fingertips of SmarTone-Vodafone's managers throughout their enterprise.
"Hong Kong is one of the world's most competitive markets for communications service providers and we have been using data warehousing technology since the late 1990s to help strengthen our leading market position," said Stephen Chau, chief technology officer of SmarTone-Vodafone. "Teradata has proven itself to be a data warehousing solution provider with specialized technology that provides a far superior [ platform ] to run our [ business intelligence ] applications. [ Teradata Professional Services ] consultants worked with us to implement a much more manageable system and our business users have a single user interface for running queries and reporting."
The solution implemented for SmarTone-Vodafone by Teradata Professional Services is based on [ Teradata's Active Enterprise Data Warehouse (EDW) 5550 platform ], Teradata's massively [ parallel processing ] (MPP) nodes, a computer system optimized to execute multiple processes simultaneously. Teradata has been positioned by Gartner, Inc. in the Leaders Quadrant in the 2008 "[ Magic Quadrant for Data Warehouse Database Management Systems ]" authored by Donald Feinberg and Mark A. Beyer. Only days earlier, Teradata was similarly positioned a leader in the database and server analysis "[ Gartner Server Evaluation Model Toolkit 5 for 2008 ]."
"The powerful Teradata Database, with its high performance and high scalability, is the foundation for the success of SmarTone-Vodafone's active enterprise data warehouse," said Stanley Lam, general manager, Teradata Hong Kong and South China. "As an experienced data warehouse user, SmarTone-Vodafone is leveraging business intelligence right across the company. The greatest beneficiaries of the new Teradata solution, however, are the users who can now mine data at the atomic level of information."
SmarTone-Vodafone's active EDW supports about 3,000 business-user view elements generated for business users to perform their daily business operation. In addition, an executive dashboard enables managers to continually monitor the company's critical success factors.
About SmarTone-Vodafone
[ SmarTone-Vodafone ] is a premium quality provider of total communications services in Hong Kong. Its goal is to better enrich customers' lives by getting them closer to the things that matter to them. It is leading the way in mobile, fixed-line and broadband markets, leveraging its best-in-class service pillars - segmented services and products, superior network performance and unbeatable customer experience.
SmarTone-Vodafone is a Partner Network of Vodafone Group Plc, the world's leading mobile telecommunications company. Its holding company, SmarTone Telecommunications Holdings Limited, was established in 1992 and has been listed in Hong Kong since 1996. The company is a subsidiary of Sun Hung Kai Properties Limited, one of the largest property companies in Hong Kong.
About Teradata
Teradata Corporation (NYSE: [ TDC ]) is the world's largest company solely focused on raising intelligence through [ data warehousing ], [ data warehouse appliances ], [ consulting service ]s and [ enterprise analytics ]. Teradata is in more than 60 countries and on the web at [ www.teradata.com ]
Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.
