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Goldman Sachs Predicts New Era of AI-Enabled Growth for Everyday Companies

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  Published in Stocks and Investing on Wednesday, November 19th 2025 at 15:23 GMT by CNBC

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Goldman Sachs Predicts a New Era of AI‑Enabled Growth for Everyday Companies

By [Your Name]
November 19, 2025

In a bold statement that has rippled across Wall Street, Goldman Sachs recently announced that the next wave of artificial‑intelligence (AI) adoption will move beyond the headlines and into the day‑to‑day operations of “everyday” businesses. The firm’s research team argues that while the industry’s early focus was on AI‑driven trading, generative models, and high‑profile tech giants, the future lies in practical, incremental AI integrations that can deliver measurable value to mid‑market companies, retailers, and even small‑to‑medium enterprises (SMEs).

The full CNBC story, which also references a range of supporting data and industry expert opinions, breaks down the analysis into three distinct phases of AI uptake: (1) The Hype and Automation Boom, (2) The Maturation of Generative Capabilities, and (3) The Mainstream AI Integration Phase. Goldman Sachs’ research notes that we are currently in the third phase, where AI is becoming a strategic tool rather than a novelty.

1. The “AI‑First” Era – Automation and High‑Profile Adoption

In the first phase, AI was largely deployed to automate routine processes and enable hyper‑efficient trading. Firms like JPMorgan Chase, Goldman’s own peer competitors, and hedge funds used AI for market‑making, portfolio optimization, and risk management. The emphasis was on speed and scale. As the CNBC piece notes, AI’s early success in finance proved its utility, but the benefits were largely confined to large financial institutions with deep data lakes and massive computing budgets.

During this era, the industry buzzed about generative models like GPT‑4 and the burgeoning “AI unicorn” companies that promised to revolutionize content creation, customer service, and software development. However, adoption among the average consumer‑facing business was uneven, with many companies struggling to translate the hype into concrete ROI.

2. The Generative Leap – From GPT‑4 to Custom Models

Goldman Sachs’ analysts identified a “generative leap” as the second phase, where companies began to develop their own AI models, often fine‑tuned on proprietary data. This era was marked by the explosion of “AI as a Service” platforms, such as Microsoft Azure OpenAI, Amazon Bedrock, and Google Vertex AI, which allowed businesses to build customized solutions without starting from scratch.

The CNBC article cites data from the 2025 Global AI Investment Survey, which shows that enterprise AI spending rose to $45 billion, a 60 % jump from the previous year. Despite the surge in investment, many firms still faced integration challenges—particularly around data governance, model interpretability, and talent shortages.

The article highlights a few key case studies: - Walmart uses AI for demand forecasting, reducing excess inventory by 12 % and increasing same‑day delivery speeds. - McDonald’s piloted an AI‑driven drive‑through system that lowered wait times by 18 % during peak hours. - Boeing’s predictive maintenance platform now anticipates component failures with 97 % accuracy, cutting downtime for its fleet.

These examples underscore the transformative potential of generative AI when applied to specific, repeatable business problems.

3. The Mainstream AI Integration Phase – Everyday Companies Reaping the Benefits

Goldman Sachs argues that the most significant upside lies in the third phase, where AI is embedded into core business processes across industries. The key differentiator, according to the research, is that AI is no longer an optional upgrade but a competitive imperative.

A. Cost Savings and Efficiency

The research identifies several areas where everyday businesses can realize immediate savings: - Supply Chain Optimization: AI-driven demand planning and logistics routing can cut transportation costs by 10‑15 %. - Customer Service Automation: Chatbots and virtual assistants handle up to 80 % of routine queries, freeing human agents for higher‑value tasks. - HR and Talent Management: AI can streamline candidate screening, reducing time‑to‑hire by 30 % and improving quality of hire.

B. Revenue Growth Opportunities

AI can unlock new revenue streams through personalized marketing, dynamic pricing, and upselling. The article cites data showing that personalized email campaigns powered by AI see open rates rise by 15 % and click‑through rates by 22 %. Retailers leveraging AI for product recommendations report a 10‑15 % bump in average order value.

C. Risk Management and Compliance

With regulatory pressure tightening, especially in finance and healthcare, AI can assist with real‑time compliance monitoring, fraud detection, and risk scoring. The CNBC piece references a study by the World Economic Forum that indicates AI can reduce regulatory fines by up to 25 % for firms that adopt automated monitoring systems.

D. Human Capital Transformation

Goldman Sachs stresses that AI will reshape the workforce. While some routine jobs may be displaced, the majority of roles will evolve. Companies will need to invest in reskilling programs to ensure employees can work alongside AI tools. The article links to an accompanying CNBC interview with an AI ethicist who emphasizes the importance of ethical AI practices and workforce inclusivity.

Market Impact and Investment Outlook

Goldman Sachs’ research team used data from the 2025 AI Adoption Index to forecast that companies embracing AI will outperform peers by an average of 4.7 % in earnings growth over the next five years. The firm recommends that institutional investors look beyond tech giants and consider mid‑cap companies that have already begun integrating AI into their operations. The CNBC article points to several promising stocks, including:

• Square Inc. – AI‑driven cash flow analytics for SMEs.
• NVIDIA – Continued leadership in AI hardware.
• Shopify – AI tools for e‑commerce merchants.

Additionally, the piece references a CNBC-exclusive webinar hosted by Goldman Sachs where the firm’s chief AI strategist discussed the risk‑reward balance for AI investors. Viewers can watch the full webinar on the CNBC website via the “Related Content” section of the article.

Bottom Line

Goldman Sachs’ analysis signals a paradigm shift: AI is moving from a niche, high‑profile technology to a ubiquitous, everyday business enabler. The firm’s research suggests that companies that integrate AI into supply chains, customer experience, HR, and risk management are poised for superior performance. While challenges remain—particularly around data quality, talent acquisition, and ethical deployment—the potential upside is substantial. As the CNBC story concludes, “AI is no longer a luxury; it’s becoming a necessity for businesses that want to survive and thrive in the next decade.”