DODGEVILLE, Wis., Nov. 23, 2010 /PRNewswire/ -- The holiday season is starting off a bit warmer for those facing homelessness. As a corporate partner of the National Coalition for the Homeless (NCH), Lands' End has stepped up once again to donate warm coats, scarves and $35,000 to the NCH to help bring an end to homelessness.

(Logo: [ http://photos.prnewswire.com/prnh/20071029/AQM053LOGO ])

During National Hunger and Homelessness Awareness Week (Nov. 14-20) Lands' End donated $1 (up to $25,000) to the NCH for each coat purchased on Monday, Nov. 15 at landsend.com. Lands' End also donated $1 (up to $10,000) for each new Facebook fan between November 16-19– for a total donation of $35,000 to the NCH. In addition, Lands' End collected over 100 warm coats at "The CBS Early Show Plaza" in New York on Nov. 15 and continues to collect coats at their company headquarters in Wisconsin throughout November. The coats will be distributed to local homeless families and individuals.

"Lands' End has yet again demonstrated its commitment as a corporate partner of the National Coalition for the Homeless to share the warmth with those in need – both in terms of warm coats and through its generous $35,000 donation. These donations will allow us to address the immediate needs for families and individuals experiencing homelessness as well as tackle the long-term issues to help prevent homelessness," said Neil Donovan, executive director, National Coalition for the Homeless. "We have been challenged by the U.S. Congress to show how constituents such as Lands' End can contribute to reducing and ending homelessness in America. Our work with Lands' End during National Hunger and Homelessness Awareness Week is a great example of meeting this challenge."

"We are excited to once again tap our expertise in sharing the warmth to help families and individuals in need. Through our experience in working with the National Coalition for the Homeless, we know these warm coats, scarves and the $35,000 will be put to good use and will help bring an end to homelessness," said Susan Sachatello, chief marketing officer, Lands' End.

About Lands' End

Lands' End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands' End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands' End Shops at Sears and around the world. Lands' End is a proud member of Sears Holdings Corporation (Nasdaq: SHLD).

About the National Coalition for the Homeless, 501 (c)(3)

The National Coalition for the Homeless is a national network of people who are currently experiencing or who have experienced homelessness, activists and advocates, community-based and faith-based service providers, and others committed to a single mission; to end homelessness. The NCH is committed to creating the systemic and attitudinal changes necessary to prevent and end homelessness. At the same time, the NCH works to meet the immediate needs of people who are currently experiencing homelessness or who are at risk of doing so. The NCH engages in public education, policy advocacy, and grassroots organizing and focuses its work in the following 4 areas: housing justice, economic justice, health care justice and civil rights.

SOURCE Lands' End

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Lands' End Shares the Warmth with a $35,000 Donation to the National Coalition for the Homeless

Lands' End Shares the Warmth with a $35,000 Donation to the National Coalition for the Homeless

Families and individuals in need also receive warm coats, scarves