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Baristas Coffee Company, Inc.Launches Online Merchandise Store in Time for the Holidays

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^{Published in Stocks and Investing on Wednesday, November 24th 2010 at 5:30 GMT by Market Wire}  

SEATTLE--([ BUSINESS WIRE ])--Baristas Coffee Company, Inc. (OTC:BCCI) announces the launch of its online merchandising store available at [ www.baristas.tv ] under the aStorea tab.

"and in addition it reflects the commitment to increase the revenues and awareness of our brand while meeting the demand that our customers have expressed."

Baristas Coffee Company, Inc. features its first wave of online merchandising with its playful hats, shirts, and the soon to be iconic aBaristasa mug.

The selection of items will increase and evolve into a full line of aBaristasa branded products, available via the online store and retail outlets, including all Baristas locations.

aBaristas Coffee Couture is an integral aspect of our corporate mythology, reinforcing fun and freedom,a stated Barry Henthorn, CEO ([ barry@baristas.tv ]), "and in addition it reflects the commitment to increase the revenues and awareness of our brand while meeting the demand that our customers have expressed.a

Baristas Coffee Company, Inc. ([ www.baristas.tv ]) is headquartered in the Seattle, Washington area, and was formed to create a national brand of drive-thru espresso stands by acquiring established businesses that fit its model and by opening new locations. Baristas employs and promotes attractive female baristas trained to interact with the customer to maximize sales as well as prepare the finest beverages available. All baristas wear constantly changing and appealing costumes, allowing for customers to enjoy the anticipation of a fun, creative, new, and intriguing experience every day.

Forward-Looking Statements:

This news release includes safe harbor provisions of the U.S. Federal Securities Laws. These include, among other things, statements about expectations of future events or transactions, sales of comments that may be deemed forward-looking within the meaning of the products or performance.