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Rite Aid to Add Save-A-Lot Grocery Stores to Rite Aid Pharmacies in Greenville, South Carolina, Market

^{Published on 2010-09-07 06:16:26 - Market Wire}
 

CAMP HILL, Pa.--([ BUSINESS WIRE ])--Rite Aid Corporation (NYSE: RAD) and Save-A-Lot, a SUPERVALU (NYSE: SVU) company, announced today that Rite Aid has entered into a licensing agreement with Save-A-Lot to add the discount, limited assortment grocery store concept to Rite Aida™s ten existing stores in the Greenville, SC, market. The stores will be co-branded Save-A-Lot Food Stores/Rite Aid Pharmacy and will continue to be owned and operated by Rite Aid.

"This is one of those unique opportunities, and wea™re excited about the test"

Rite Aid will continue to offer health and beauty products, including its private brand items, in these stores along with Save-A-Lot grocery products. The Rite Aid pharmacies will operate as usual.

aWe believe this new co-branded concept meets the needs of todaya™s consumers, who continue to search for value, quality and convenience, and we're excited about the chance to offer our customers high quality grocery products including fresh meats and farm-fresh produce at great prices," said Ken Martindale, Rite Aid Chief Operating Officer. aWe chose to add Save-A-Lot because of its strong sales record, wide selection of attractively priced exclusive brands and its solid reputation for discount grocery. Plus ita™s a model thata™s efficient for Rite Aid associates to operate.a

Martindale added that the 10-store test is part of the companya™s segmentation strategy. Since early 2009, Rite Aid has been transitioning from operating all of its stores the same to identifying unique opportunities among like groups of stores. aThis is one of those unique opportunities, and wea™re excited about the test,a Martindale said.

aThis new format, featuring aspects of both traditional Rite Aid pharmacies and Save-A-Lot food stores, will provide added convenience and value to consumers in the Greenville, SC, area,a said Bill Shaner, Save-A-Lot president and CEO. aThis relationship is an opportunity for Save-A-Lot and Rite Aid to test a co-branding strategy and the integration of Rite Aid pharmacies into our traditional Save-A-Lot grocery store model.a

The ten stores, which are located in Greenville, Easley, Greer, Simpsonville and Travelers Rest, will remain open as they begin converting to the new format this month. Rite Aid said it has designed the remodel process to make sure the pharmacy remains easily accessible, and Rite Aida™s pharmacy teams can continue to offer the same high level of service Greenville residents have come to expect. The remodels are expected to be completed in October.

The locations of the stores are:

• 5991 Calhoun Memorial Highway, Easley
• 1400 Woodruff Road, Greenville
• 1 East Stone Avenue, Greenville
• 6700 Whitehorse Road, Greenville
• 3050 Whitehorse Road, Greenville
• 2422 Wade Hampton Boulevard, Greenville
• 1100 West Wade Hampton Boulevard, Greer
• 930 North East Main Street, Simpsonville
• 202 Scuffletown Road, Simpsonville
• 6414 State Park Road, Travelers Rest

About Rite Aid

Rite Aid (NYSE: RAD) is one of the nationa™s leading drugstore chains with nearly 4,800 stores in 31 states and the District of Columbia with fiscal 2010 revenues of $25.7 billion. Information about Rite Aid, including corporate background and press releases, is available at Rite Aida™s website at [ www.riteaid.com ].

About Save-A-Lot

Save-A-Lot , a SUPERVALU (NYSE: SVU) company, is one of the nationa™s leading hard discount, carefully selected assortment grocery chains, operating 1,200 stores in 39 states from Maine to California. Serving more than five million shoppers each week, Save-A-Lot offers a savings of up to 40 percent on groceries when compared to conventional stores. Customers enjoy savings on exclusive Save-A-Lot brands and national brands, plus fresh meat and farm-fresh fruits, vegetables and dairy, along with the most popular grocery and household items. Save-A-Lot helps its customers live richer, fuller lives by saving them money and time through a smart, convenient shopping experience featuring great food, great prices and great people every day. For more information on Save-A-Lot or to locate a store, please visit [ www.save-a-lot.com ].

NOTE:LOGO AVAILABLE IN PSD FORMAT BY EMAILING [ cslavinsky@riteaid.com ]

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