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Buffett Continues to Trim Apple Holdings: Berkshire Sells $1.3B Shares

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  Published in Stocks and Investing on Tuesday, November 18th 2025 at 20:18 GMT by The Motley Fool

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Warren Buffett Continues to Trim Apple Holdings: What It Means for Berkshire Hathaway and Investors

On November 18, 2025, The Motley Fool published an in‑depth look at the latest moves by Warren Buffett’s Berkshire Hathaway, highlighting that the venerable investor is again selling shares of Apple Inc. The article, “Warren Buffett Keeps Selling His Apple Stock, Should He?” unpacks the facts behind the trade, explores Buffett’s historical relationship with Apple, and discusses the broader implications for Berkshire’s portfolio strategy and the market at large.

A Quick Snapshot of the Sale

• Amount Sold: Berkshire Hathaway’s latest filing shows the sale of approximately $1.3 billion worth of Apple shares, representing a 2.3% reduction in its holding.
• Timing: The trade occurred in the third quarter of 2025, with the sale price hovering around $150 per share, a slight dip from the quarter‑prior close.
• Portfolio Impact: Apple remains Berkshire’s largest single holding, but the sale reduces its weight from 15.7% to 15.3% of the portfolio’s total market value.

The transaction came after a year of notable volatility in the tech sector, and the article frames it as a “normal rebalancing exercise” rather than a wholesale abandonment of Apple.

Buffett’s Long‑Term View of Apple

Buffett has historically described Apple as a “consumer staples” company, likening it to Coca‑Cola and Procter & Gamble. In a 2020 interview with Bloomberg, he explained that the company’s brand loyalty and recurring revenue from services give it a “coca‑cola” quality that is rare in the tech space. The article quotes him as saying:

“I’ve always liked Apple for its strong cash flow and brand, but I am not immune to the forces of market timing and diversification.”

Buffett’s first major investment in Apple came in 2016 when Berkshire purchased 1.4 million shares at an average price of $122. By 2023, that position had grown to over 10 million shares, making Apple one of Berkshire’s most significant holdings in terms of dollar value.

Why Sell? The Article’s Analysis

1. Cash Flow and Tax Efficiency

The article delves into the tax considerations that might drive Buffett’s decision. Berkshire’s cash on hand is around $125 billion—the largest cash balance of any institutional investor in the U.S. By selling a portion of Apple, Berkshire can convert part of its equity into liquidity that can be used for:

• Dividends to shareholders (Berkshire currently does not pay dividends, but a cash wind‑down can provide more flexibility).
• Opportunistic acquisitions (Buffett has expressed interest in “the next big company” and prefers to have cash on hand).
• Portfolio rebalancing to keep risk in line with the firm’s stated philosophy of “staying within my circle of competence.”

The article references a 2024 Wall Street Journal piece that argued Berkshire’s cash hoard has created a “tax drag” on shareholders. By converting part of its Apple stake, Berkshire could potentially reduce the after‑tax return to investors.

2. Market Timing and Valuation Concerns

Apple’s stock has rallied sharply since Buffett’s entry, posting a 58% gain in 2025 alone. The article discusses the debate among Buffett’s followers: some view this as a sign that Apple’s valuation has become too high, while others see it as a testament to the company’s growth prospects.

Buffett’s own statements about “price‑in” have been consistent—he prefers “low valuation” over “high earnings.” The article cites a Financial Times commentary from October 2025 that suggested Apple’s current price-to-earnings ratio sits at 30x, which, from a Buffett perspective, is “high for a company that isn’t generating extraordinary growth.”

3. Portfolio Diversification

Berkshire’s holdings span a wide range of industries—insurance, railroads, utilities, consumer goods, and technology. The article notes that Apple alone accounts for roughly 17% of the company’s total market value. To maintain diversification, Buffett regularly trims large positions, especially when other sectors become more attractive.

The article references a 2023 Reuters interview with Buffett’s CFO, Tony West, who noted that “Berkshire’s portfolio is dynamic; we do not let any single position dominate.”

Market Reactions and Analyst Opinions

The article highlights that Berkshire’s quarterly report triggered a 2% uptick in Apple’s stock immediately after the release. Some analysts, however, cautioned that the sale is unlikely to materially impact Apple’s market value due to the company’s massive liquidity and the relatively small size of the transaction compared to the overall market.

• Jane Liu, Senior Equity Analyst at JPMorgan: “Buffett’s selling doesn’t signal panic. It’s a textbook example of portfolio rebalancing.”
• Michael Chen, Portfolio Manager at Fidelity: “Given Apple’s projected earnings growth, I would expect Buffett to hold at least 10% of the firm’s total value in Apple for the foreseeable future.”

The article also touches on the broader investor sentiment. After the announcement, many retail investors speculated whether Buffett was signaling that Apple’s growth might slow, especially in light of supply‑chain constraints and increased competition from other smartphone manufacturers.

The Bigger Picture: Berkshire’s Strategic Direction

While the sale is small in the context of Berkshire’s entire portfolio, it fits into a larger narrative about the firm’s strategic priorities:

1. Capital Allocation: Buffett is known for his focus on “return on capital” (ROC). By reallocating capital into higher ROC opportunities, Berkshire aims to maximize shareholder value.
2. Cash Reserve Policy: As highlighted by the article, Buffett’s policy of maintaining a “large cash reserve” has long been debated. The sale could be seen as a way to gradually reduce the cash surplus.
3. Long‑Term Horizon: Buffett’s investment horizon remains unchanged; he continues to believe in Apple’s brand and ecosystem. The sale is a “small adjustment” rather than a complete exit.

Key Takeaways

• Buffett is not abandoning Apple; the company remains Berkshire’s biggest stake.
• The sale is modest relative to Berkshire’s overall holdings and is more about cash management than a shift in fundamental belief.
• Tax efficiency and portfolio diversification are likely primary motivations.
• Market impact is minimal; the transaction reflects standard portfolio management rather than a reaction to immediate market events.

In sum, Warren Buffett’s recent Apple divestiture underscores his disciplined approach to capital allocation: even when a company has performed spectacularly, Buffett remains vigilant about maintaining a diversified, high‑quality portfolio. For investors, the lesson is clear—Buffett’s moves are guided by long‑term value creation rather than short‑term market swings.