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Motley Fool Reveals 7 Stocks to Buy by 2026: A Long-Term Investment Strategy
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Published in Stocks and Investing on Monday, December 29th 2025 at 4:42 GMT by The Motley Fool- 🞛 This publication is a summary or evaluation of another publication
- 🞛 This publication contains editorial commentary or bias from the source
Seven Stocks The Motley Fool is Eager to Buy in 2026: A Look at Their Bull Case
The Motley Fool recently published a list of seven stocks their contributors are particularly excited about buying in 2026, outlining why they believe these companies represent compelling investment opportunities despite current market conditions. The article emphasizes a long-term perspective, suggesting that short-term volatility shouldn't deter investors from quality businesses poised for growth. Let’s break down each pick and the rationale behind it.
1. Amazon (AMZN): The Reigning E-Commerce King & Cloud Powerhouse
Amazon consistently tops "buy" lists, and this one is no exception. The article highlights Amazon's dominance in e-commerce, a sector that continues to grow despite economic headwinds. However, the real growth engine, according to the Fool, lies in Amazon Web Services (AWS). AWS remains the leading cloud computing provider, powering countless businesses globally. While facing increased competition from Microsoft Azure and Google Cloud Platform, AWS's scale and established customer base provide a significant advantage. The article points out that even modest growth rates for AWS translate into substantial revenue and profit generation for Amazon. The recent price cuts in AWS are seen as strategic moves to retain market share and attract new customers, rather than signs of weakness. [ You can read more about the competitive landscape here ]. The Fool believes Amazon's diversified business model – encompassing e-commerce, cloud computing, advertising, and entertainment – makes it a resilient investment for the long haul.
2. Nvidia (NVDA): Riding the AI Wave
Nvidia’s inclusion is almost predictable given its current trajectory. The company designs and manufactures graphics processing units (GPUs), which are now essential components in artificial intelligence (AI) applications. The article emphasizes that Nvidia isn't just benefiting from the hype surrounding AI; it's enabling it. Its GPUs are crucial for training large language models, powering autonomous vehicles, and accelerating scientific research. While acknowledging the high valuation, the Fool argues that Nvidia’s technological leadership and continued innovation justify a premium. The demand for its chips is expected to remain robust as AI adoption continues across various industries. The article notes concerns about potential competition from AMD and Intel, but believes Nvidia's head start and ongoing R&D investment will allow it to maintain its position. [ Learn more about Nvidia’s competitive advantages here ].
3. Costco (COST): The Membership Model Advantage
Costco's business model, built around membership fees and bulk purchasing, is a key reason for its appeal. The article highlights the high renewal rates – indicating strong customer loyalty – as a significant source of recurring revenue. This allows Costco to operate on thin margins while still generating impressive profits. The company’s ability to negotiate favorable pricing with suppliers due to its massive buying power further strengthens its competitive position. While inflation has impacted consumer spending, Costco's value proposition remains attractive, drawing in budget-conscious shoppers. The Fool believes that as long as people are looking for deals, Costco will continue to thrive.
4. Airbnb (ABNB): Disrupting the Hospitality Industry
Airbnb revolutionized travel by connecting travelers with unique accommodations offered by homeowners. The article points out that while the initial pandemic boom has subsided, Airbnb's growth trajectory remains strong. The company is expanding its offerings beyond traditional rentals, including experiences and longer-term stays. This diversification helps mitigate risks associated with fluctuating tourism patterns. Furthermore, Airbnb’s focus on improving host support and safety measures strengthens trust within the platform. The Fool believes that Airbnb has cemented its place in the travel landscape and will continue to benefit from the growing desire for personalized and authentic travel experiences.
5. Roku (ROKU): Streaming's Gateway
Roku is a leading provider of streaming devices and a platform for content distribution. The article acknowledges that Roku’s advertising revenue has been impacted by economic uncertainty, but remains optimistic about its long-term prospects. The company’s strength lies in being an agnostic platform – it doesn't create its own content, instead partnering with various streaming services. This allows Roku to remain relevant regardless of which platforms gain or lose popularity. The Fool believes that as broadband penetration increases globally and consumers increasingly cut the cord, Roku will continue to be a key gateway to streaming entertainment. [ Explore Roku’s advertising challenges here ].
6. Etsy (ETSY): The Handmade Marketplace
Etsy's focus on handmade and vintage goods differentiates it from larger e-commerce platforms. The article highlights the platform’s strong community of buyers and sellers, fostering a unique shopping experience. While facing challenges related to inflation and increased competition, Etsy continues to attract both new users and established artisans. The Fool believes that the demand for personalized and unique products will continue to drive growth for Etsy, particularly as consumers seek alternatives to mass-produced goods.
7. Block (SQ): Beyond Payments – Financial Services for All
Block (formerly Square) aims to provide financial services to underserved populations and small businesses. The article emphasizes its potential beyond simple payment processing, including offering lending products and other financial tools. While acknowledging past controversies and regulatory scrutiny, the Fool believes that Block’s mission-driven approach and innovative solutions position it for long-term success. The company's focus on mobile payments and its expansion into new markets are seen as key growth drivers.
Overall Takeaway:
The Motley Fool's list emphasizes a patient, long-term investment strategy. These aren't "get rich quick" picks; they represent companies with strong fundamentals, competitive advantages, and significant growth potential over the next several years. While acknowledging current market uncertainties, the article conveys a sense of optimism about these seven stocks’ ability to deliver substantial returns for investors willing to hold them through both good times and bad. The key theme is identifying businesses that are not just surviving but thriving in an evolving economic landscape.
Read the Full The Motley Fool Article at:
[ https://www.fool.com/investing/2025/12/29/7-unbeatable-stocks-im-eager-to-buy-in-2026/ ]
