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AI Boom: Look Beyond 'Pure-Play' Stocks

  //stocks-investing.news-articles.net/content/2026/02/12/ai-boom-look-beyond-pure-play-stocks.html
  Published in Stocks and Investing on Thursday, February 12th 2026 at 4:22 GMT by CNBC
      Locales: Delaware, California, Washington, Massachusetts, Texas, UNITED STATES

Thursday, February 12th, 2026 - The artificial intelligence boom has captivated Wall Street, sending shares of dedicated AI firms soaring. However, a growing number of analysts are suggesting that the most stable, and potentially rewarding, path to benefiting from AI may lie not in the 'pure-play' AI companies, but within the established foundations of the market: the companies our parents and grandparents invested in.

Robert Johnson, chairman and founder of Johnson Holdings and a regular CNBC contributor, is a leading voice in this emerging perspective. He argues that focusing on "AI derivatives" - established businesses integrating AI to bolster their existing operations - offers a more conservative and less volatile approach to capitalizing on the AI revolution. The current valuations of many dedicated AI firms, Johnson cautions, are unsustainable, leaving them vulnerable to significant correction should economic conditions worsen.

"We're seeing a lot of exuberance in the AI sector right now, with valuations disconnected from fundamental realities," explains Johnson. "Many of these companies are priced for perfection, leaving little room for error. A downturn could easily wipe out substantial gains."

Instead, Johnson advocates for a strategy of identifying well-established, financially robust companies that are strategically implementing AI to enhance efficiency, personalize offerings, and drive innovation. This approach, he believes, offers a lower-risk pathway to profit from the inevitable growth of AI.

He initially pinpointed three prominent examples: Johnson & Johnson (JNJ), Verizon (VZ), and Coca-Cola (KO). However, as of today, February 12th, 2026, a closer look reveals a broader trend across multiple legacy sectors. These aren't isolated cases; a significant cohort of established businesses are quietly but powerfully leveraging AI.

Johnson & Johnson (JNJ) remains a prime example. Since 2026, JNJ has substantially expanded its AI-powered drug discovery platform. Initial results, published in The New England Journal of Medicine late last year, demonstrated a 30% reduction in drug development timelines for several key therapeutic areas, fueled by AI-driven analysis of genomic data and predictive modeling of clinical trial outcomes. Personalized medicine initiatives, powered by AI analysis of patient data, are also showing promise in improving treatment efficacy and reducing side effects. The company's operational streamlining efforts, aided by AI-driven automation of administrative tasks, have yielded significant cost savings, bolstering its bottom line.

Verizon (VZ) has gone beyond simply optimizing its network. The company has successfully deployed AI-powered predictive maintenance systems, drastically reducing network outages and improving service reliability. More significantly, Verizon's 'Virtual Assistant' program, utilizing advanced natural language processing, has revolutionized customer service. The AI handles over 60% of customer inquiries, freeing up human agents to focus on more complex issues. This has not only reduced operational costs but also significantly increased customer satisfaction scores. Recent reports indicate Verizon is exploring AI-driven solutions for cybersecurity, leveraging machine learning to detect and prevent threats in real-time.

Coca-Cola (KO)'s integration of AI extends far beyond marketing. The company is utilizing AI-driven analytics to analyze real-time consumer data from vending machines, point-of-sale systems, and social media to optimize product placement, predict demand fluctuations, and develop hyper-personalized beverage offerings. The "Create Your Coke" campaign, revamped in 2025 with AI-powered flavor recommendations, exceeded sales projections by 45%. Coca-Cola is also applying AI to its supply chain, optimizing logistics and reducing waste, contributing to a more sustainable and efficient operation.

But the trend doesn't stop there. Procter & Gamble (PG) is using AI for quality control in manufacturing, dramatically reducing defects. General Electric (GE) is employing AI-powered predictive maintenance for its industrial equipment, minimizing downtime and maximizing efficiency. Even Bank of America (BAC) is leveraging AI for fraud detection and risk management.

The key takeaway is that AI isn't just a technological disruptor; it's an enabling technology. Established companies with strong balance sheets, vast data resources, and extensive distribution networks are uniquely positioned to integrate AI seamlessly into their operations, creating a sustainable competitive advantage. While the high-growth potential of pure-play AI firms is undeniable, the stability and proven track record of these AI derivatives offer a more appealing risk-reward profile for many investors. The future of AI isn't just about creating new companies; it's about empowering existing ones.