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The Cybersecurity Landscape is Expanding Beyond PCs

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  Published in Stocks and Investing on Saturday, November 29th 2025 at 9:36 GMT by MoneyWeek

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New Frontiers: The Future of Cybersecurity and How to Invest

The world of cyber protection is rapidly shifting. What began as a defensive, reaction‑based discipline is evolving into a proactive, technology‑driven ecosystem. The article “New frontiers: the future of cybersecurity and how to invest” from MSN explores the emerging forces that will shape the sector over the next decade, and gives investors concrete ways to position themselves for the upside while mitigating risk.

1. The Landscape is Expanding

The piece opens by noting that the attack surface is now broader than ever. It’s no longer limited to desktop PCs or servers. Internet‑of‑Things (IoT) devices, connected cars, smart factories, and even medical implants are all potential targets. The author cites a recent study showing that 85 % of cyber incidents now involve some form of IoT or OT (operational technology). The article links to a companion piece titled “The Rise of IoT Attacks” which breaks down the types of vulnerabilities found in home assistants, industrial control systems, and autonomous vehicles.

Regulation is also tightening. The article references the EU’s Digital Services Act and the California Consumer Privacy Act (CCPA), and links to an explanatory overview of how these laws are forcing companies to adopt stricter data handling practices. It suggests that firms that already have strong compliance frameworks are likely to see increased demand for their services.

2. AI‑Driven Threats and Defences

Artificial Intelligence (AI) is described as a double‑edged sword. Attackers are using AI to craft phishing emails that bypass traditional filters, generate sophisticated malware variants, and automate lateral movement within networks. On the defensive side, AI and machine learning are becoming central to behavioral analytics and real‑time threat detection.

The article links to an in‑depth feature on “AI and Machine Learning in Cybersecurity”, which provides case studies from companies like CrowdStrike and SentinelOne. It shows how AI can reduce false positives by 70 % and identify anomalies minutes before a breach. Investors are urged to keep an eye on AI‑security startups that are integrating deep‑learning models into their platforms.

3. Quantum Computing: The Long‑Term Threat

A section of the article is devoted to quantum computing. While the technology is still in its infancy, it poses a serious threat to widely‑used cryptographic algorithms such as RSA and ECC. The article links to a piece on “Quantum‑Ready Cryptography” that explains the need for post‑quantum cryptographic (PQC) solutions. Firms that are already developing or adopting PQC standards—like NIST’s finalists—could reap early benefits.

The author stresses that quantum computing isn’t an immediate crisis but an inevitable shift that will drive new security products and services. He highlights that companies with strong research and development pipelines (e.g., Google’s Quantum AI lab or IBM’s Quantum Solutions) might become critical partners for traditional cybersecurity firms.

4. Supply‑Chain and Zero‑Trust

The article underscores the growing prominence of supply‑chain attacks. A 2023 incident that compromised a major software vendor’s codebase shows how attackers can reach thousands of downstream customers. Investors should look for vendors that provide software supply‑chain security (e.g., Sigstore, Code4Security).

Parallel to this, the Zero‑Trust architecture—“never trust, always verify”—is gaining traction. The author links to a “Zero‑Trust Architecture 101” guide that breaks down its core principles: micro‑segmentation, least‑privilege access, continuous monitoring. Companies offering Zero‑Trust solutions, such as Palo Alto Networks and Zscaler, are projected to see sustained demand as enterprises shift to remote and hybrid work models.

5. Cyber‑Insurance and Risk Management

The article introduces cyber‑insurance as a growing industry. While the market has been volatile, premiums have surged after high‑profile breaches, and insurers are tightening underwriting criteria. The linked “The Future of Cyber‑Insurance” article explains how new underwriting models are incorporating AI risk scores. For investors, this sector offers both insurance exposure and a complementary layer to security vendors, since many insurers now require certain security controls before covering a client.

6. Investment Pathways

The author then turns to practical investing strategies:

The article also cautions that while the sector is high‑growth, it is highly competitive and subject to rapid technological change. Investors are advised to monitor fundamental metrics such as recurring revenue, churn, and the ratio of research spend to sales.

7. Geopolitical and Regulatory Risks

The piece acknowledges that geopolitical tensions—particularly involving China, Russia, and the United States—can spur both defensive spending and export‑control restrictions. It links to a “Geopolitics and Cybersecurity” analysis that shows how trade embargoes can limit access to certain security chips, impacting global supply chains. The recommendation is to diversify holdings across regions and to watch policy developments closely.

8. Take‑away: Invest Early, Stay Informed

In closing, the article emphasizes that the cybersecurity market is not just a defensive necessity but a growth engine. With AI, quantum computing, IoT, and zero‑trust shaping the battlefield, the next wave of security solutions will be built on a more resilient, intelligent foundation. For investors, the key is to:

1. Identify foundational technologies (AI‑driven analytics, PQC, zero‑trust).
2. Track regulatory trends that create demand.
3. Assess company fundamentals—look for robust revenue streams and high R&D intensity.
4. Maintain diversification across sub‑segments to hedge against disruption.

By keeping abreast of these developments and strategically allocating capital, investors can position themselves to benefit from the cybersecurity sector’s continued evolution.