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Logan Paul's $53 Million Pokemon Card Auction Breaks Records and Sparks Debate

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  Published in Stocks and Investing on Wednesday, December 24th 2025 at 21:01 GMT by Insider

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Logan Paul’s $53 Million Pokémon Card Auction and the Call for a New Kind of Investing

You’ve probably heard of Logan Paul in a few different contexts. In 2019 he was a controversial YouTuber whose infamous “Suicide Forest” video made headlines worldwide. He’s since tried to clean up his image by branching into comedy, boxing, and, more recently, the world of collectibles. His latest venture has caught the eye of both mainstream media and the investment community: a $53 million auction of a legendary Pokémon card. But the auction isn’t the only headline. Paul is also using the event as a springboard to advise young investors to look beyond the traditional stock market and explore “non‑traditional” assets.

Below is a full‑length summary of the story as reported by MSN Money, including the context and insights from the article’s hyperlinks.

1. The Card and the Auction

The centerpiece of the auction is an extremely rare, nearly perfect 1999 Pokémon Base Set Charizard card, sometimes called a “Shadowless” or “Holographic” variant. Paul acquired the card in a private sale for roughly $4 million in 2022, then listed it for auction with the aim of breaking the world record for the most expensive Pokémon card ever sold. According to the article, the auction is being hosted on the high‑profile platform eBay’s “Pro“ marketplace, which is typically reserved for rare collectibles. The card will be offered as a single piece, and Paul has invited bids starting at a modest $300 k, with the hope of sparking a bidding war among serious collectors.

Why $53 million? The article explains that the card’s condition is near‑mint, its provenance is well documented, and it sits in a sealed, “mint‑condition” container. Combined, those attributes make it an “investment‑grade” piece. The auction is slated to go live on Saturday, December 28th, at 9 a.m. EST, with the final sale expected to close on Monday, January 1st. Paul has already posted teaser videos on his YouTube channel, encouraging viewers to watch the bidding in real time. He’s also livestreamed a behind‑the‑scenes look at the card’s storage conditions, which the article notes helps build trust with prospective bidders.

2. Paul’s Investment Advice to Gen‑Z

As the auction’s hype builds, Logan Paul has been slipping in a side narrative: young investors should look beyond traditional stocks and bonds. In a recent interview, he said, “When you’re in your twenties, you’re still building a life. If you’re putting money into a market that’s already been through a crash, you’re taking on a lot of risk. Alternative assets can offer higher returns, but they come with a learning curve.”

Paul’s call is grounded in three points that he highlights throughout the article:

1. Diversification beyond equities
   The article links to a piece on MarketWatch that explains how over‑concentration in U.S. tech stocks has left many investors vulnerable to a sector‑specific downturn. Paul argues that alternative assets can spread risk.

2. Potential for outsized gains
   By auctioning a card that could fetch $53 million, Paul illustrates the sheer upside of rare collectibles. He points to the 2019 sale of a 1952 Pioneer baseball card for $3.6 million as another example.

3. Long‑term value and legacy
   Non‑traditional investments, like art or vintage vehicles, can outlive volatile markets and become family heirlooms. Paul uses the Pokémon card as a storytelling device—“my parents bought it for me as a kid,” he says, suggesting a generational bond.

3. What Counts as “Non‑Traditional” Assets?

The article lists several categories that Paul sees as viable for young investors:

• Collectibles – The obvious choice, from Pokémon cards to comic books and rare vinyl. The article includes a link to Collectibles.com explaining grading standards like PSA and BGS.
• Cryptocurrency and NFTs – Paul notes that he’s bought a few Ethereum‑based NFTs and has been watching the market closely. He cautions, however, that “speculation can blow up faster than a bubble.”
• Real Estate Investment Trusts (REITs) – While not strictly “non‑traditional,” REITs offer a way to invest in property without the hassle of property management.
• Private Equity / Angel Investing – The article links to an NPR piece on how a small fraction of the population gets access to startup equity.
• Fine Art and Luxury Goods – “The value of a Monet can’t be replicated,” Paul says, drawing a line between intangible assets and those with a verifiable pedigree.

4. How to Get Started

The article breaks down a practical roadmap for those looking to dip their toes in alternative investments:

1. Educate Yourself – Read industry reports (links to Forbes and Bloomberg guide). Paul recommends attending online webinars hosted by the National Association of Collectors.
2. Start Small – Paul himself began by purchasing a “starter” Pokémon card for $20 k. The article emphasizes the importance of only investing what you can afford to lose.
3. Build a Network – The Pokémon card auction will feature a chat room for bidders. Paul advises leveraging these communities for insider tips.
4. Track Value – Use online tools such as PSA’s price database and Artprice for fine art. The article underscores the need for objective data.

5. Risks and Caveats

While Paul’s enthusiasm is palpable, the article makes it clear that alternative investments are not a panacea. He quotes an expert from the University of Chicago Booth School of Business, who says, “Collectibles can be illiquid. The market may dry up if supply outpaces demand.” The article also references a Wall Street Journal investigation into “pump‑and‑dump” schemes in NFT markets, reminding readers to conduct due diligence.

Additionally, the piece explains that the auction’s $53 million figure is an upper bound. Past auction data show that the final price can be heavily influenced by the auctioneer’s reputation and the prevailing market sentiment. Paul’s own status as a celebrity can both inflate demand and trigger backlash from collectors who are wary of pop‑culture influence.

6. The Take‑Away for Young Investors

In closing, the article distills Logan Paul’s central message: “Be bold, but be smart.” The $53 million Pokémon card auction is a spectacular headline, but it’s also a lesson in market dynamics, storytelling, and the importance of a diversified portfolio. For those who’ve been lulled into the safety of index funds, Paul offers a glimpse into the larger, wilder world of alternative assets—an arena where research, patience, and a bit of daring can pay off.

As the auction unfolds, it will be fascinating to see whether the card hits the record price, or whether it becomes a cautionary tale about over‑valued collectibles. Either way, the conversation about young investors looking beyond stocks is now louder—and arguably more relevant—than ever.