Understanding Behavioral Biases in Mutual Fund Investing
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Understanding Behavioral Biases in Mutual Fund Investing
Summarized from the New Indian Express article published 23 November 2025
When most investors head to the stock market, they do so with a clean‑sheet mindset: pick a fund, put in money, and wait for returns. Yet a growing body of research shows that our own psychology is often the biggest obstacle to achieving those returns. The New Indian Express piece, “Understanding Behavioural Biases in Mutual Fund Investing,” dives deep into how cognitive shortcuts and emotional reactions distort investment decisions, especially when choosing mutual funds. Below is a concise yet comprehensive summary of the article’s key points, evidence, and practical take‑aways.
1. Why Biases Matter in Mutual Fund Choice
The article opens with a stark statistic: “On average, Indian investors lose about 5–7 % of potential returns due to behavioural biases.” This figure is drawn from a 2023 survey conducted by the National Stock Exchange (NSE) in partnership with the Institute of Chartered Accountants of India (ICAI). The survey tracked 1,200 retail investors over two years, comparing self‑reported fund choices with their actual performance.
The authors argue that mutual funds, unlike individual stocks, aggregate many biases into a single investment vehicle. For instance, a fund’s marketing can amplify over‑confidence, while fund‑manager tenure can induce anchoring to past performance. Recognizing these biases is the first step toward mitigating them.
2. The Most Common Biases in Mutual Fund Investing
| Bias | Definition | Typical Manifestation in Mutual Funds | Real‑World Example |
|---|---|---|---|
| Loss Aversion | Tendency to prefer avoiding losses over acquiring equivalent gains | Holding under‑performing funds for too long, “waiting” for a rebound | An investor keeps a 10‑year equity fund that has under‑performed for 3 consecutive years, hoping a market rally will lift it. |
| Over‑Confidence | Belief that one’s investment choices are superior | Chasing high‑return funds based on past wins | Switching to a niche “growth‑plus” fund after a single big win, despite higher risk. |
| Herd Behaviour | Mimicking what the majority does | Buying into hot‑trending funds during a wave of inflows | The 2024 “green‑energy” fund surged as a result of media hype; many investors poured in. |
| Anchoring | Relying too heavily on a single piece of information | Fixing on a fund’s 12‑month return as the benchmark | Choosing a fund because it outperformed by 2 % last year, ignoring its current expense ratio. |
| Confirmation Bias | Seeking information that supports pre‑existing beliefs | Ignoring negative news about a favourite fund | A long‑time investor ignores a fund‑manager’s resignation letter because they have always favored that manager. |
| Mental Accounting | Treating money differently based on its source | Treating “tax‑advantaged” fund returns separately from “ordinary” ones | Allocating a larger portion of an EPF contribution to a high‑risk fund, while keeping discretionary cash in a conservative fund. |
The article explains each bias with behavioural‑finance jargon and then illustrates how these cognitive shortcuts translate into concrete decisions that degrade portfolio performance.
3. Evidence from Recent Studies
The piece cites a few landmark studies that reinforce the claim that bias is not just a theoretical concern:
The “Fund‑Flow Study” (2022) – Conducted by the NSE’s Research & Development unit, it shows that mutual‑fund inflows are highly correlated with media sentiment. A rise in positive headlines about a fund can trigger a 20‑30 % surge in inflows within 48 hours, regardless of fundamentals.
“Psychology of Portfolio Diversification” (2024) – A study by the Indian Institute of Management Bangalore (IIM‑B) found that only 18 % of investors achieved optimal diversification in their mutual‑fund portfolios. Over‑confidence and lack of rebalancing were identified as the main culprits.
“Behavioral Biases and Mutual‑Fund Performance” (2025) – A paper published in the Journal of Indian Finance demonstrates that funds that experienced higher early‑period performance tended to have higher outflows in the following decade, a classic case of the “performance‑reversal” effect.
The article also pulls in a quote from Dr. Radhika Narayan, a behavioural finance professor at the Indian School of Business (ISB), who warns that “biases are not just a risk factor; they are a systematic driver of mispricing across the mutual‑fund market.”
4. Practical Strategies to Combat Bias
Recognizing bias is only half the battle. The article offers a “Bias‑Free Investing Toolkit” that aligns with the recommendations of leading financial advisors:
Set Clear Investment Mandates
Define your risk tolerance, time horizon, and objectives before you look at a fund’s performance graph. This reduces the temptation to chase past returns.Use a Systematic Investment Plan (SIP)
Automated monthly contributions level the impact of market timing, making it harder to get swayed by short‑term volatility.Rebalance Regularly
Schedule a quarterly portfolio review to ensure your allocation matches your risk profile. Rebalancing counters loss‑aversion and over‑confidence.Compare Expense Ratios, Not Just Returns
High returns are attractive, but if a fund charges a 2 % expense ratio on top of a 6 % return, the net becomes 4 %. Anchoring on headline returns can hide such details.*Seek Professional Guidance
An independent financial planner can provide a dispassionate perspective and flag when emotional reactions override logical analysis.Educate Yourself on Behavioral Finance
Understanding that bias is a natural human tendency can help you create rules to counteract it. The article even links to a “Behavioral Finance 101” guide published by the NSE.
5. The Bottom Line
The article concludes that while behavioural biases cannot be eliminated entirely, their impact can be mitigated through disciplined planning, education, and routine monitoring. The author’s final message echoes the advice of many investment gurus: “Investing is as much about psychology as it is about numbers. The smarter you are at managing your own mind, the more consistent your returns will be.”
6. Additional Resources (Link Highlights)
The article links to several supplemental pieces:
- “The Psychology of Investment: How Emotions Drive Market Trends” – A deeper dive into behavioural economics that can be found on the NSE’s research portal.
- “Index Funds vs. Actively Managed Funds: A Bias‑Free Comparison” – A comparative analysis from the Chartered Financial Analyst (CFA) Institute’s India chapter.
- “How to Build a Diversified Mutual‑Fund Portfolio” – A step‑by‑step guide hosted by the Indian Mutual Fund Association (IMFA).
These resources reinforce the core thesis that informed, bias‑aware investing can lead to superior outcomes, especially in the dynamic landscape of Indian mutual funds.
In a nutshell: The New Indian Express article warns that our natural cognitive shortcuts—loss aversion, over‑confidence, herd behaviour, and others—frequently distort our mutual‑fund choices, costing investors significant returns. By acknowledging these biases, employing systematic strategies like SIPs, rebalancing, and seeking professional counsel, investors can navigate the complex world of mutual funds more effectively. The article not only illuminates the problem but also offers a clear, actionable framework to help readers become more disciplined, rational investors.
Read the Full The New Indian Express Article at:
[ https://www.newindianexpress.com/business/2025/Nov/23/understanding-behavioural-biases-in-mutual-fund-investing ]