FORT WORTH, TX--(Marketwire - Oct 1, 2012) - [ Allied Electronics ], a trading brand of [ Electrocomponents plc ] (LSE: ECM), recently added hundreds of supplier videos to its YouTube channel. Customers can now access videos from brands such as Agilent Technologies, TDK-Lambda, Microchip and 3M. In addition to a dedicated supplier tab, Allied's new video resource library includes favorite videos and Allied commercials.

"Our recently updated YouTube channel allows us to better serve our customers by providing useful information through a popular medium," says Elisa Weber, director of marketing at Allied. "Customers have multiple resources available to use for research, and we strive to serve content-rich information through multiple channels such as YouTube."

YouTube was one of the most-searched Internet sites in 2011 and currently gets more than four billion views per day according to the YouTube website. Allied will continue growing its YouTube channel, found at [ www.youtube.com/alliedelectronics ], and will be adding videos each month.

About Allied Electronics
Allied Electronics is a small order, high service level distributor of electronic components and electromechanical products with over 50 sales offices across the United States and in Canada. With more than two million parts online and 110,000 products featured in the Allied Catalog, engineers and purchasers often look to Allied for a broad range of product solutions from over 300 world-class suppliers. Allied Electronics and RS Components are trading brands of Electrocomponents plc (LSE: ECM), the world's leading high service distributor of electronics and maintenance products headquartered in Oxford, England. [ www.alliedelec.com ]

Find Allied Electronics on Facebook: [ www.facebook.com/alliedelectronics ]
Follow Allied Electronics on Twitter: @alliedelec