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LOS ANGELES--([ BUSINESS WIRE ])--The Digital Development Group Corp. (OTCBB: DIDG) (aDigiDev Groupa), a development stage company offering an in-depth portfolio of content for Internet TV distribution, announces the appointment of Keff Ratcliffe as Vice President of Marketing and Communications. Keff's extensive experience in e-commerce, social media, user interface, business strategy, project management, distribution, and analysis make him an asset to the Digital Development Group.

"I am extremely impressed with the passion Keff brings to the team and his innovative digital marketing and branding strategies"

Following his studies in computer science and integrated media at the University of Liverpool in the United Kingdom, Keff developed and oversaw digital marketing strategies for entertainment business giants Walt Disney Company, Warner Bros. and the Warner Music Group, AOL, Paramount Pictures, NBC-TV, Interscope/Geffen/A&M Records (Universal Music Group), and TMZ Productions.

aI am extremely impressed with the passion Keff brings to the team and his innovative digital marketing and branding strategies,a stated Alex Frejrud, Chief Creative Officer of DigiDev.

Keff added, aAfter studying the OTT space I realized the huge potential in the social media space. Digidev's mission is to launch dozens of channels creating an incredible opportunity to create micro communities of people with shared passions. Each channel will become a social portal allowing people to share individual and collective experiences. I had the opportunity to watch Facebook do this on an international scale, this truly proves we have a real Global opportunity.a

aWe look forward to implementing Keffas ideas on monetization and social media marketing of our unique content and platform, which will facilitate our growth in the 'OTT' space,a commented, Joe Q. Bretz, President of Digidev.

Digidev targets the rapidly expanding and revolutionary OTT technology arena to facilitate the online delivery of movies, games & apps to millions of desktops, mobile and smart TV devices around the World. Over-The-Top Home Entertainment Media targets DVD players, video game consoles, mobile products and Smart TVs with built-in Internet connectivity. These devices piggyback on existing network services in consumersa homes or offices; pull content from the Internet and deliver it to their TV set or internet enabled device. Such devices are referred to as aover-the-topa because the service rides aon topa of internet connection subscribers already use.

Using Digidevas innovative proprietary technology, content providers will be able to reach out to previously aun-reachablea audiences. This multi-purpose platform will result in the ultimate engagement connecting a massive audience of new online viewers to a vast network of content owners, developers and producers.