_{//stocks-investing.news-articles.net/content/201 .. collection-tells-a-story-now-it-s-your-turn.html}
^{Published in Stocks and Investing on Wednesday, September 8th 2010 at 5:16 GMT by Market Wire}

Lands' End Heritage Collection Tells a Story, Now It's Your Turn -- DODGEVILLE, Wis., Sept. 8 /PRNewswire/ --

Lands' End Heritage Collection Tells a Story, Now It's Your Turn

Introducing the Heritage Stories Contest: It Pays to Hold onto a Family Heirloom

DODGEVILLE, Wis., Sept. 8 /PRNewswire/ -- From antique hunting in a parents' attic to digging up old treasures on the family farm, everyone is getting excited about items from long ago – including Lands' End. The company is celebrating its rich, storied past with the Lands' End Heritage Collection – well-known, classic pieces that are synonymous go-to favorites by virtue of their authenticity. Inspired by this collection, Lands' End is inviting everyone to share their own heritage with the "Heritage Stories" contest.

(Logo: [ http://photos.prnewswire.com/prnh/20071029/AQM053LOGO ])

(Logo: [ http://www.newscom.com/cgi-bin/prnh/20071029/AQM053LOGO ])

Beginning Sept. 8 through Sept. 30, submit a short description of the most unique thing from your family's past. Perhaps an authentic family heirloom, quality advice, or a valued family motto – that has been treasured and counted on over time.

"The things people treasure and hold dear are those that stand the test of time, much like the classic items found in the Lands' End Heritage Collection," said Shawn Colley, senior merchandise manager, Lands' End Heritage. "Staying true to our rich roots and continuing to hold on to those time-tested values that have defined us since 1963 is very important and continues to guide us today. We're excited to hear similar stories about family heirlooms or passed-down traditions have guided others."

TheLands'End"HeritageStories"ContestPrizePackage

To enter the "Heritage Stories" contest, please submit an essay, in 300 words or less, explaining the most unique thing saved from your family's history. All entries must be submitted to landsend.com/thehub by Sept. 30, 2010, 11:59pm CDT. This contest is open to United States

and Canadian residents. The official contest rules can be found at landsend.com/thehub. Winners will be notified on or around October 15, 2010.

Twenty-five winners will each receive $100 towards their choice of items in the Lands' End Heritage Collection. One Grand Prize winner will receive $250 towards the Lands' End Heritage Collection, plus a $2,000 Visa Travel Money Card to use toward continuing their family's traditions or discovering more of their family's heritage.

AboutLands'End

Lands'End®isaclassicAmericanlifestylebrandwithapassionforquality,legendaryservice, realvalueandasimpletwo-wordpromisetostandbehindeverythingitsells:Guaranteed. Period.®Lands'EnddeliverstimelessstyleforMen,Women,KidsandtheHomeat landsend.com,1-800-800-5800,theLands'EndShopsatSearsandaroundtheworld.Lands' EndisaproudmemberofSearsHoldingsCorporation(Nasdaq: SHLD).