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Dussault Apparel, Inc.: Launch of Gene Simmons MoneyBag(TM) Adrenaline Sports Clothing Line Designed by Jason Dussault on A&E


Published on 2009-07-09 06:12:14, Last Modified on 2009-07-09 06:12:24 - Market Wire
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VANCOUVER, BC--(Marketwire - July 9, 2009) - Dussault Apparel, Inc. (OTCBB: [ DUSS ]) -- Dussault Apparel™ Founder and Head Designer Jason Dussault is pleased to announce that the launch of the Gene Simmons MoneyBag™ Adrenaline Sports clothing line, designed by Dussault, will be on the television series "Gene Simmons Family Jewels" on Sunday, July 12, 2009. The episode is titled "Night from Hell." (Check local listings for times.)

Parts of this episode were filmed during the SIA Ski and Snowboard Convention in Las Vegas where Gene Simmons and Jason Dussault introduced the new Gene Simmons MoneyBag™ Adrenaline Sports line. Also in this episode Gene volunteers Carrot Top to crash a Vegas bachelorette party.

Dussault comments, "From the episode title I'm not quite sure what to expect, but it was an amazing time at the SIA show with Gene, and I know a lot of great footage was shot there. I've now had several opportunities to be on "Gene Simmons Family Jewels" in relation to designing the MoneyBag™ lines and every time has been an incredible experience!"

A re-designed MoneyBag™ website will feature the Adrenaline Sports products, retail locations and phone ordering. The Adrenaline Sports line will be available in retail outlets across North America for the fall of 2009. Check [ www.genesimmonsmoneybag.com ] for current information.

"Gene Simmons Family Jewels," [ www.aetv.com/familyjewels ], is the award winning hit reality TV series starring legendary rock star Gene Simmons and his unconventional family.

Gene Simmons has owned the trademarked MoneyBag™ logo for over 25 years, and uses it on his magazines, book imprints, record company and other areas. Until he met Jason Dussault, he held off on going out into the marketplace with clothing lines. Simmons comments, "It has to do with finding a kindred spirit. And, Jason is it. He and I share a passion for only doing things in life that mean something. Together we are creating cutting edge, in-your-face Extreme Sports Wear."

Gene Simmons co-founded KISS 35 years ago. It continues to be the Juggernaut of licensing and merchandising and has just come off of the 20X platinum selling "KISSOLOGY" I, II and III dvd collection. Among other activities: KISS COMICS GROUP joint venture, the SIMMONS COMICS GROUP joint venture, SIMMONS ABRAMSON MARKETING (which does worldwide branding/marketing for the INDY RACING LEAGUE), the TV series "GENE SIMMONS FAMILY JEWELS," and the cartoon "MY DAD THE ROCK STAR" on Nickelodeon. Simmons is a Venture Capital advisor, Real Estate developer and the man with the most prodigious tongue on the planet.

Dussault Apparel, Inc., is a designer, manufacturer, wholesaler and retailer of high-end quality apparel, its expanding product line includes custom designed hoodies, jeans, jewelry, t-shirts, hats and leather goods. An accelerated growth company, Dussault Apparel, Inc. trades on the Nasdaq OTC: BB as DUSS.

[ www.dussaultapparel.com ]

Forward-Looking Statements

This news release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the airing of the "Family Jewels" episode referred to on the date indicated or any other date or the availability of the MoneyBag Adrenaline Sports line on-line, by phone and in retail outlets.

Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, Dussault's ability to design and manufacture its products, the ability of the products to gain market acceptance, and the difficulties faced by an early stage retail fashion company in the competitive retail fashion industry. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company's recent current reports on Form 8-K, our annual report on Form 10-KSB, our quarterly reports on Form 10-QSB, and other periodic and current reports filed from time to time with the Securities and Exchange Commission

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