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Canva Bolsters Video Creation with Key Acquisitions

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  Published in Stocks and Investing on Monday, February 23rd 2026 at 22:37 GMT by CNBC
      Locales: AUSTRALIA, UNITED STATES

Sydney, Australia - February 24th, 2026 - Canva, the ubiquitous design platform that has democratized visual communication for over a decade, today announced the successful integration of technologies acquired from Cavalry and Mango AI, solidifying its position as a major player in the rapidly expanding world of video creation. The moves, initially announced in early 2026, demonstrate Canva's commitment to evolving beyond static graphics and becoming a comprehensive visual content suite, directly challenging established players like Adobe and emerging platforms specializing in short-form video.

For years, Canva has been synonymous with easy-to-use design tools, catering primarily to individuals, small businesses, and social media enthusiasts. However, the demand for video content has skyrocketed, driven by platforms like TikTok, Instagram Reels, and the increasing prominence of video in marketing. Recognizing this shift, Canva began investing heavily in video editing capabilities, but relied heavily on simplified templates and pre-built assets. The acquisitions of Cavalry and Mango AI represent a strategic leap forward, injecting advanced technology directly into the Canva ecosystem.

Cavalry, prior to its acquisition, was a leading platform specializing in complex motion graphics. Its core technology allowed designers to create intricate animations and visual effects with relative ease - a traditionally time-consuming and skill-intensive process. Integrating Cavalry's tools has allowed Canva to move beyond basic animations and offer users the ability to build sophisticated explainer videos, animated logos, and dynamic social media content within the Canva interface. Early adopters report a significant reduction in the learning curve associated with motion graphics, previously requiring mastery of software like After Effects. The platform now boasts a feature called "Motion Studio" powered by Cavalry's engine, providing granular control over animation paths, easing, and visual effects.

Mango AI, on the other hand, addressed a different, but equally critical, need: scalable video advertising. Prior to being acquired, Mango AI specialized in AI-powered video ad creation, utilizing machine learning to personalize video content for individual viewers at scale. This meant businesses could generate hundreds, or even thousands, of unique video ads tailored to specific demographics, interests, and even past purchasing behavior. Canva has fully integrated Mango AI's technology into its "Ads Manager" suite, allowing users to upload a base video and then automatically generate variations optimized for different advertising platforms and target audiences. The system utilizes A/B testing and performance analytics to continually refine ad creative for maximum impact.

"The integration has been seamless," notes Sarah Chen, a marketing manager at a mid-sized e-commerce company. "We used to outsource all our video ad creation, which was expensive and slow. Now, we can create multiple variations of an ad in Canva within hours, target them specifically to our customers, and track performance all in one place. It's a game-changer."

The move isn't without its challenges. Integrating complex technologies like those from Cavalry and Mango AI requires significant engineering effort and ongoing maintenance. Some professional motion graphics artists have expressed concerns that simplifying the process might diminish the quality and artistry of the medium. However, Canva argues that its goal is not to replace professional designers, but to empower a wider range of users to create compelling video content.

Analysts predict that Canva's aggressive expansion into video will further intensify the competition in the design software market. Adobe, traditionally the dominant force with its Creative Cloud suite, is facing increasing pressure from Canva's accessible and affordable platform. Other platforms, such as Descript and Lumen5, are also vying for a share of the video creation market. However, Canva's unique position--combining ease of use, affordability, and now, advanced video capabilities--positions it for continued growth. The platform currently boasts over 750 million registered users worldwide and reports a 40% year-over-year increase in video content creation.

The future looks bright for Canva. Industry experts suggest the company is actively exploring further acquisitions in areas like virtual reality content creation and 3D modeling, signaling its ambition to become the definitive platform for all forms of visual communication.