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Salesforce Gets Bullish Nod from Cramer and BofA

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  Published in Stocks and Investing on Monday, February 23rd 2026 at 12:53 GMT by CNBC
      Locale: UNITED STATES

New York, NY - February 23, 2026 - CNBC's Jim Cramer reiterated his bullish stance on Salesforce (CRM) today, predicting "another run" for the stock following a significant upgrade from BofA Global Research. The endorsement comes amidst a period of relative volatility for the cloud-based software giant, but Cramer believes Salesforce is demonstrating the right strategies for sustained growth, particularly its increasing focus on Artificial Intelligence.

BofA Global Research's upgrade, moving the stock from neutral to buy with a price target of $320, signals a potential 23% upside from its closing price. This upgrade isn't occurring in a vacuum; it reflects a growing confidence in Salesforce's ability to capitalize on the ongoing shift towards AI-powered solutions in the Customer Relationship Management (CRM) space. The firm cites Salesforce's recent performance and demonstrable progress in integrating AI into its core offerings as key drivers for the positive revision.

Salesforce, a dominant force in the CRM market for over two decades, has faced increased competition in recent years from companies like Microsoft, Oracle, and SAP. However, the company has consistently invested in innovation and expanded its product portfolio, moving beyond traditional sales and service tools to encompass marketing automation, commerce solutions, and data analytics. This strategic broadening has been critical to maintaining its market leadership. The latest push into AI represents a crucial evolution in this strategy.

Cramer highlighted this AI integration as a major catalyst for future growth. "They're leaning into AI, and I love that," he stated on his show, "Mad Money." This isn't merely about adding AI as a feature, but fundamentally transforming how Salesforce's platform operates and delivers value to its customers. Salesforce's Einstein AI platform is increasingly embedded within its Sales Cloud, Service Cloud, and Marketing Cloud, providing users with predictive analytics, automated workflows, and personalized customer experiences.

Industry analysts suggest that the real value of AI in CRM lies in its ability to automate repetitive tasks, freeing up sales and service teams to focus on more strategic activities. AI-powered insights can also help businesses identify potential leads, personalize marketing campaigns, and improve customer retention. Salesforce's early adoption and aggressive development in this area seem to be paying off, as evidenced by the improved financial performance highlighted by Cramer.

While acknowledging the stock's recent volatility, Cramer emphasized Salesforce's continued solid performance in the cloud computing sector. Despite broader economic uncertainties, the demand for cloud-based solutions remains strong, driven by the need for scalability, flexibility, and cost efficiency. Salesforce's subscription-based model provides a recurring revenue stream, making it a relatively stable investment even during economic downturns.

However, the path forward isn't without potential hurdles. Competition in the AI space is fierce, and Salesforce will need to continue to innovate and differentiate its offerings to maintain its competitive edge. Concerns around data privacy and security, particularly with the increased use of AI, will also require careful attention. Furthermore, the integration of acquired companies - Salesforce has a history of strategic acquisitions - must be seamless to maximize synergies and avoid disruptions.

Shares of Salesforce experienced a nearly 2% jump in trading following the BofA upgrade and Cramer's comments, indicating market confidence in the company's future prospects. Investors are clearly optimistic that Salesforce's AI initiatives, combined with its strong market position and solid financial performance, will fuel continued growth in the years to come. The coming quarters will be crucial to watch, especially how Salesforce translates its AI investments into measurable revenue gains and increased market share.