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Buffett's Berkshire Hathaway Invests $200M in NYT

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  Published in Stocks and Investing on Friday, February 20th 2026 at 0:48 GMT by Dayton Daily News
      Locales: New York, Nebraska, UNITED STATES

OMAHA, Neb. - February 20th, 2026 - In a surprising turn of events, Warren Buffett's Berkshire Hathaway has announced a $200 million investment in The New York Times Company, marking a significant shift in the legendary investor's stance on the future of news media. This investment arrives six years after Berkshire Hathaway divested itself of all its newspaper holdings, a move widely interpreted at the time as a bet against the viability of traditional print journalism in the digital age.

The announcement, made yesterday, represents Berkshire Hathaway's largest investment in a media company since the 2018 sale to Lee Enterprises. This isn't merely a financial maneuver; it's a powerful endorsement of The New York Times' successful navigation of the turbulent media landscape and a tacit admission that the company's digital transformation has been remarkably effective.

Buffett, historically wary of the internet's disruptive potential, particularly its impact on the newspaper industry, once viewed print as a fading business model. He consistently expressed concerns about the loss of advertising revenue to digital platforms and the difficulty of monetizing online content. The 2018 sale of Berkshire's newspaper group - which included titles like the Omaha World-Herald - reinforced this perception. However, The New York Times Company, under the leadership of CEO Meredith Kopit Levien, charted a different course. Instead of clinging to traditional advertising models, the company doubled down on building a robust digital subscription business.

That strategy has paid off handsomely. The New York Times now boasts over 10 million subscribers, a figure that continues to grow. This subscriber base isn't just about access to the daily news; it encompasses a diverse portfolio of products including cooking (NYT Cooking), games (NYT Games), and audio (Audm), creating multiple revenue streams insulated from the volatility of digital advertising. This "bundling" approach has proven remarkably resilient, attracting and retaining a loyal audience willing to pay for quality content.

Berkshire Hathaway's investment, while representing less than 1% of The New York Times Company's Class A shares (which closed at $58.72 as of yesterday's market close - a significant increase from the $44.37 in 2026), sends a clear signal to the market. It suggests that Buffett now believes a premium, subscription-driven model can thrive in the digital era. Analysts are interpreting the move as validation of the Times' strategy and a potential catalyst for further investment in other media companies pursuing similar paths.

"This is a sea change," says media analyst Dr. Anya Sharma of Columbia Journalism Review. "For years, Buffett was seen as a skeptic. Now, he's putting his money where his mouth wasn't. It demonstrates that he recognizes the value of a strong brand, high-quality journalism, and - crucially - a direct relationship with the reader through subscriptions."

The investment also comes at a crucial time for the media industry, which continues to grapple with challenges from social media platforms and the proliferation of misinformation. The New York Times' commitment to fact-checking and investigative reporting, coupled with its successful subscription model, positions it as a relative safe haven in a turbulent environment.

Beyond the financial implications, the Berkshire Hathaway investment raises questions about the future of media ownership. Will other large investment firms follow suit, recognizing the potential of subscription-based news? Could we see a consolidation of media companies around this model? Furthermore, it forces a reevaluation of the long-held belief that all traditional media is destined for decline. The New York Times has proven that innovation and adaptation are possible, and Buffett's investment acknowledges this success.

While the exact terms of the investment remain undisclosed, sources close to Berkshire Hathaway suggest that the company views The New York Times as a long-term holding, similar to its investments in other iconic brands like Coca-Cola and American Express. This isn't a quick flip; it's a belief in the enduring power of quality journalism and a sustainable business model. The move is a clear message: the future of news isn't necessarily about clicks and impressions, but about cultivating a loyal, paying readership.