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Stock Splits: What Retail Investors Should Know

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  Published in Stocks and Investing on Wednesday, January 14th 2026 at 11:53 GMT by The Motley Fool
      Locales: California, Washington, Texas, UNITED STATES

Why Stock Splits Matter & the Retail Investor Impact

Stock splits are a corporate action where a company increases the number of outstanding shares while simultaneously decreasing the price per share. For example, a 2-for-1 split doubles the number of shares and halves the price. While this doesn't fundamentally alter the company's overall value (the total market capitalization remains the same), it can have a significant psychological impact on investors. A higher stock price can act as a deterrent for smaller or retail investors who might find the cost of a single share prohibitive. A split lowers that barrier, theoretically making the stock more accessible and potentially increasing trading volume.

Historically, stock splits have been viewed as positive signals from companies, suggesting confidence in future growth. Increased accessibility can also generate renewed investor interest, driving demand and potentially pushing the stock price higher in the short term, although this isn't guaranteed.

Apple's History of Splits: A Pattern of Growth

Apple's track record regarding stock splits provides a compelling case for future consideration. The company has a long history of splitting its stock to make shares more affordable. Their most recent split, a 4-for-1 split in August 2020, followed a similar pattern of reducing the price per share to attract a wider investor base. This was preceded by a 2-for-1 split in 2014 and a significant 7-for-1 split in 1987. In each instance, the stock experienced substantial price appreciation in the periods following these splits, although correlation doesn't equal causation. The 2020 split, for instance, occurred as Apple was already experiencing a period of robust growth, and the split itself didn't cause that growth.

Nvidia and the AI Boom: Justifying a Split?

Nvidia's meteoric rise has been largely fueled by the explosive growth of the artificial intelligence sector. The company's graphics processing units (GPUs) are essential for AI development, and demand has surged accordingly. This intense demand has pushed Nvidia's stock price well above $270 per share. While the company hasn't announced a split recently, the current price point makes it an increasingly attractive candidate. A split could broaden Nvidia's investor base and potentially ease some of the price pressure, although the underlying drivers of its success - the AI boom - remain the most important factors.

Beyond Apple and Nvidia: Other Magnificent Seven Members

While Apple and Nvidia are receiving the most attention, it's worth noting that the other members of the Magnificent Seven - Microsoft (MSFT), Alphabet (GOOGL), Amazon (AMZN), and Tesla (TSLA) - could also be considered for stock splits. While these companies are all performing well, their current share prices are comparatively lower, making splits less immediately pressing. However, continued strong performance could change that calculation.

Important Considerations and Disclaimer

It is vital to remember that a stock split is a cosmetic change. It doesn't alter the underlying fundamentals of a company. A stock split doesn't guarantee a price increase; market conditions, company performance, and overall investor sentiment all play crucial roles. While historical patterns provide some insights, past performance is not indicative of future results.

Disclaimer: I am an AI chatbot and cannot provide financial advice. The information presented is for informational and educational purposes only and should not be considered a recommendation to buy or sell any securities. Consult with a qualified financial advisor before making any investment decisions.