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21Shares Launches Bitcoin & Gold ETN

  //stocks-investing.news-articles.net/content/2026/01/13/21shares-launches-bitcoin-gold-etn.html
  Published in Stocks and Investing on Tuesday, January 13th 2026 at 13:46 GMT by CoinTelegraph

January 13th, 2026 - In a move signaling a shift towards more diversified digital asset investment strategies, 21Shares has launched a novel Exchange Traded Note (ETN) providing combined exposure to both Bitcoin (BTC) and gold. The 21Shares Bitcoin & Gold ETN, listed on the SIX exchange and currently available to investors in Switzerland and Germany, aims to capture the synergistic appeal of these two widely recognized asset classes.

The launch comes amidst ongoing discussions surrounding portfolio diversification in a volatile global economic landscape. While Bitcoin has demonstrated significant growth potential, its price fluctuations can be substantial, causing concern for risk-averse investors. Conversely, gold, traditionally viewed as a 'safe haven' asset, often exhibits more stable price movements. By blending these two, 21Shares hopes to offer a solution that balances growth opportunities with a degree of price stability.

Understanding the Strategy: 50/50 Allocation

The ETN operates with a roughly 50/50 allocation between Bitcoin and gold. This deliberate split allows investors to participate in the potential upside of Bitcoin, while simultaneously benefiting from the perceived stability and historical value preservation associated with gold. This approach acknowledges the differing risk profiles of each asset and seeks to mitigate the overall volatility of the investment.

"We're seeing growing demand for investment products that combine the potential of Bitcoin with the established appeal of gold," stated 21Shares CEO, Laurent Benz, in a recent press release. "This ETN provides a simple and cost-effective way for investors to access both assets in a single product." This statement underscores the company's observation of a market need - a demand for more balanced and accessible digital asset investment options.

21Shares' Expansion and the ETP Landscape

This new ETN is a significant addition to 21Shares' already impressive portfolio of crypto-based Exchange Traded Products (ETPs). The company has been a prominent player in the digital asset investment space, consistently pioneering new ways for investors to gain exposure to cryptocurrencies. The 21Shares Bitcoin & Gold ETN further cements its position as a leading provider in this rapidly evolving sector. The launch is particularly relevant given the ongoing evolution of European regulatory frameworks concerning digital assets. ETNs, unlike physically backed Bitcoin ETFs (which remain, as of 2026, still awaiting broader regulatory approval in many jurisdictions), offer a way to gain exposure without holding the underlying assets directly. The issuer (21Shares, in this case) backs the ETN's value with collateral.

Implications for the Market

The introduction of the 21Shares Bitcoin & Gold ETN signals several important trends within the investment world. Firstly, it confirms the growing acceptance of Bitcoin and other cryptocurrencies as legitimate investment assets. Secondly, it highlights the desire for diversification within the digital asset space itself. Investors are increasingly recognizing that a single cryptocurrency, like Bitcoin alone, might not be sufficient to meet their investment goals. A combined approach, leveraging the perceived strengths of both Bitcoin and gold, appears to be gaining traction.

Furthermore, the success of this ETN could influence other asset managers to explore similar hybrid investment products, potentially blurring the lines between traditional finance and the world of digital assets. The product's performance in the coming months will be closely watched by industry analysts to gauge investor appetite for this blended strategy. It also will be relevant in tracking the overall sentiment towards Bitcoin and gold in the context of broader macroeconomic conditions and geopolitical uncertainties.

The 21Shares Bitcoin & Gold ETN represents more than just a new investment product; it reflects a maturing digital asset investment landscape and a growing sophistication amongst investors seeking to navigate the opportunities and risks of this innovative space.