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Vanguard's VOO: The Low-Cost S&P 500 ETF That Might Be the Smartest Choice

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  Published in Stocks and Investing on Sunday, November 23rd 2025 at 0:16 GMT by The Motley Fool

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“Is This ETF the Smartest Investment You Can Make?” – A 2025 Review

The Motley Fool’s November 22, 2025 article “Is this ETF the smartest investment you can make?” takes a deep dive into one of the most talked‑about exchange‑traded funds of the year, the Vanguard S&P 500 ETF (VOO). The piece is aimed at both new investors looking for a simple core holding and seasoned traders seeking a low‑cost, high‑quality vehicle that mirrors the U.S. equity market’s performance. Below is a thorough summary of the article, including context from the links the author follows to give readers a full picture of the ETF’s strengths, risks, and practical investment considerations.

1. The Big Question: What Makes an ETF “Smart”?

The author opens by framing the discussion around three pillars that define a “smart” ETF:

1. Diversification – exposure to a broad, representative slice of the market.
2. Cost‑Efficiency – the expense ratio and any trading costs should be minimal.
3. Transparency & Liquidity – you should know exactly what you own and be able to trade it at close to the net asset value (NAV).

The article references Vanguard’s official website (link provided in the text) for VOO’s prospectus, which is the primary source for the fund’s investment objective, holdings, and expense structure.

2. VOO in a Nutshell

• Ticker: VOO
• Issuer: Vanguard Group
• Underlying Index: S&P 500 (modified)
• Expense Ratio: 0.03 % (the lowest among all large‑cap U.S. index ETFs)
• Total Assets: > $500 billion (as of early 2025)
• Tracking Error: < 0.01 % over the past 12 months
• Dividend Yield: ~ 1.8 % (seasonally adjusted)

The article pulls performance data from Morningstar (linked in the piece) and charts the ETF’s annual returns for the past five years. The trend shows a steady 12‑15 % annualized return, in line with the S&P 500’s long‑term average, but with the added benefit of lower expense drag.

3. Why Vanguard’s S&P 500 ETF Stands Out

a. Low Expense Ratio

The author highlights that VOO’s 0.03 % fee is a full point lower than the industry average for large‑cap index funds. Even a 0.02 % difference compounds over a decade, saving investors thousands of dollars in fees alone.

b. True Index Tracking

VOO uses a market‑cap‑weighted methodology that mirrors the S&P 500’s sector allocation. Vanguard’s “index‑tracking” strategy means the fund’s holdings are constantly rebalanced to reflect the index composition, minimizing tracking error. The article cites Vanguard’s annual performance report, which shows a 99.5 % alignment with the index over the last five years.

c. Broad Exposure

With over 500 holdings, VOO covers virtually every sector in the U.S. equity market, from Technology to Consumer Staples. The article includes a chart (link to Vanguard’s holdings page) that shows the top five sectors: Technology (28 %), Health Care (17 %), Consumer Discretionary (12 %), Industrials (9 %), and Financials (9 %).

d. Liquidity and Trading Efficiency

VOO has an average daily trading volume of over 30 million shares, according to data from Nasdaq (linked in the article). The bid‑ask spread averages just 0.002 % of the share price, making it easy for investors to enter and exit positions without incurring significant slippage.

4. Performance in Context

The article juxtaposes VOO’s performance against other benchmarks:

• SPY – the most widely traded S&P 500 ETF – has a slightly higher expense ratio (0.09 %) and a marginally higher tracking error (0.04 %).
• IVV – another S&P 500 tracker – has a comparable 0.04 % expense ratio but a slightly higher dividend yield (2.0 %).
• U.S. Large‑Cap Funds – Vanguard’s actively managed counterpart (VFIAX) delivered 7 % lower returns over the same period, illustrating the value of a passive strategy in a market‑efficient environment.

A 10‑year performance chart in the article shows VOO’s cumulative return at ~ 300 % versus the S&P 500’s ~ 280 %, with the slight outperformance attributed to lower fees and minimal tracking error.

5. Risks and Caveats

While VOO is lauded as a “smart” choice, the article does not shy away from potential pitfalls:

• Market Risk – As a pure equity index, VOO is exposed to overall market downturns. The article cites the 2020 COVID‑19 crash, where VOO fell 34 % in a single month before rebounding.
• Sector Concentration – Technology dominates the S&P 500; the article warns that a heavy tech tilt could amplify volatility.
• Currency Risk – Since the S&P 500 is U.S. dollar‑denominated, investors outside the U.S. face currency risk when buying VOO through foreign brokers.
• Dividend Reinvestment – The article advises using a dividend‑reinvestment plan (DRIP) to compound returns; otherwise, missed dividends reduce long‑term growth.

The linked Vanguard FAQ section clarifies that while the fund does not charge a commission, individual brokerages may impose their own trading fees.

6. How to Get Started

The author walks readers through the practical steps of buying VOO:

1. Open a brokerage account – Vanguard’s own platform or third‑party brokers like Fidelity, Schwab, or Robinhood.
2. Decide on allocation – The article recommends allocating 25–30 % of a well‑diversified portfolio to VOO, depending on risk tolerance.
3. Set up a DRIP – Most brokerages automatically reinvest dividends.
4. Use tax‑advantaged accounts – Roth IRAs or 401(k)s maximize tax efficiency for long‑term growth.
5. Rebalance annually – The article suggests a simple 12‑month rebalancing schedule to keep portfolio ratios in line.

Links to Vanguard’s “How to Buy VOO” guide provide step‑by‑step screenshots, and a side note points to the IRS page on “Qualified Dividend Income” for tax planning.

7. Bottom Line

The Motley Fool’s article concludes that Vanguard S&P 500 ETF (VOO) remains the smartest investment for most U.S. equity exposure due to its combination of low cost, accurate index tracking, and broad diversification. The piece balances optimism with realistic risk warnings and offers a clear roadmap for implementation. By following the author’s suggested links—Vanguard’s own investor relations site, Morningstar for performance data, and brokerage guides—readers can confidently evaluate whether VOO fits their investment strategy.

Quick Takeaway

• Ticker: VOO
• Expense Ratio: 0.03 %
• Core Holdings: 500+ U.S. companies, weighted by market cap
• Best For: Core, long‑term, low‑cost U.S. equity exposure
• Key Risks: Market downturns, tech concentration, currency risk for non‑U.S. investors

If you’re looking for a simple, reliable way to own the entire U.S. large‑cap market, Vanguard’s VOO may very well be the smartest ETF you can add to your portfolio.