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Molly Qerim Joins Zuffa, Signals Boxing Push for UFC and Paramount

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  Published in Stocks and Investing on Saturday, February 7th 2026 at 18:32 GMT by Daily Mail
      Locales: Nevada, New York, UNITED STATES

Las Vegas, NV - February 7th, 2026 - Sports broadcasting veteran Molly Qerim has accepted a prominent new position with Zuffa, the parent company of the Ultimate Fighting Championship (UFC), and Paramount Global, signaling a strategic push into boxing coverage for both organizations. The announcement, made earlier today, details Qerim's role as a boxing expert, where she will provide analysis and commentary across both Zuffa and Paramount's platforms.

Qerim, 40, brings a wealth of experience to the role, honed over years with ESPN and CBS Sports. She's well-known for her insightful commentary and engaging on-screen presence, making her a highly sought-after personality in the sports world. While details of her specific duties are still emerging, sources indicate she will be involved in pre-fight analysis, post-fight breakdown, and potentially sideline reporting during live events.

This move is particularly noteworthy given Zuffa's long-standing dominance in the mixed martial arts landscape. For years, the company has primarily focused on growing the UFC brand and establishing MMA as a mainstream sport. The decision to invest significantly in boxing coverage, spearheaded by Qerim's appointment, represents a notable shift in strategy.

"This isn't just about adding another sport to the portfolio," explains sports media analyst, Dr. Eleanor Vance. "Zuffa is clearly recognizing the potential for synergy between MMA and boxing fans. There's a significant crossover audience, and catering to both with compelling content makes excellent business sense. Boxing is experiencing a resurgence, and Zuffa doesn't want to be left behind."

Paramount's existing commitment to boxing further strengthens this assessment. The media conglomerate has been actively expanding its boxing programming in recent years, most notably through its deal with Premier Boxing Champions (PBC). This partnership has brought a steady stream of high-profile fights to Paramount's networks and streaming services. Qerim's addition will undoubtedly elevate the quality and depth of this coverage.

"Molly brings credibility and passion to the table," says David Chen, a boxing promoter with Top Rank. "Boxing needs personalities like her who can connect with fans and explain the nuances of the sport. She's not just a talking head; she genuinely understands the sweet science."

The rise in boxing's popularity - driven by a new generation of charismatic fighters and increased streaming accessibility - is a key factor driving this increased investment. Fighters like Terrence Crawford, Canelo Alvarez, and rising stars such as David Benavidez are attracting large viewership numbers and generating significant revenue.

Furthermore, the evolving media landscape is encouraging cross-promotion and content diversification. Streaming services are hungry for live sports content, and boxing, with its relatively low production costs and passionate fanbase, is an attractive option. Zuffa's own streaming platform, UFC Fight Pass, could potentially become a home for live boxing events and exclusive content featuring Qerim's analysis.

Qerim herself expressed her excitement about the new role. "I am incredibly excited to join Zuffa and Paramount," she stated. "Boxing is a sport I've long admired, and I'm thrilled to be able to contribute my expertise to their coverage. I look forward to working with the team to bring fans even more engaging and informative content."

Industry insiders predict that Qerim's role will extend beyond traditional broadcasting. Expect to see her involved in podcasts, digital content creation, and social media engagement, further amplifying Zuffa and Paramount's reach within the boxing community. This multi-platform approach is essential for capturing the attention of younger fans who consume sports content differently than previous generations.

The appointment of Molly Qerim isn't merely a personnel move; it's a strategic declaration that boxing is a sport Zuffa and Paramount are taking seriously. It signals a broader trend within the sports media landscape: the pursuit of diversified content, cross-promotional opportunities, and a deeper engagement with passionate fanbases.