FOUNTAIN VALLEY, CA--(Marketwire - Oct 20, 2011) - MEDL Mobile Holdings Inc. (OTCBB: [ MEDL ]), a leader in mobile apps development, announced today that it has filed a patent application for proprietary recommendation engine technology with the United States Patent and Trademark Office.

This technology is believed to be the first of its kind in the mobile apps industry, providing mobile users with relevant, custom and intelligent app recommendations based on the user's "mobile lifestyle": mobile habits and interests generated from several data points regarding the individual user. This powerful recommendation engine introduces mobile apps that users did not know existed and stimulates interest and engagement in new mobile apps.

"An intelligent engine like the one we have created, to our knowledge, does not currently exist in the mobile apps space," said Andrew Maltin, CEO of MEDL Mobile. "This engine is expected to be the equivalent to Amazon.com's recommendation engine for the online retail industry, but for mobile apps.

"With millions of mobile apps available in the market on iPhones, iPads and Android devices, users need a simple tool that is easy to use and meets their unique interests. MEDL will transform the mobile apps ecosystem by being first to market with our proprietary technology. There are tens of thousands of fantastic apps that go undiscovered, while a fortunate few continue to dominate the various app stores. This technology has the potential to save mobile apps and mobile app users from this unnecessary monotony."

MEDL Mobile's recommendation engine provides a system and method for characterizing and quantifying a person's interests using a computing algorithm to assign certain lifestyle characteristics and a numerical value to the importance of a particular lifestyle trait. The engine evaluates the usage history of every mobile app by each individual user to evaluate the user's interests. The engine then uses the data to develop a dynamic digital portrait of the user in order to recommend other applications.

The technology is currently incorporated in existing and new MEDL apps and is anticipated to be available in public beta in December 2011.

About MEDL Mobile

MEDL Mobile, Inc., an early leader in the emerging mobile applications software market, is engaged in the monetization of mobile apps through four primary revenue generating platforms: (i) development of customized apps for third parties to monetize their particular intellectual property, persona or brand, (ii) incubation of apps in partnership with third parties and from a library of more than 100,000 original apps concept submissions, (iii) sale of advertising and sponsorship opportunities directly to brands via mobile advertising networks and (iv) acquisition of apps from other developers and use of a proprietary application programming interface, or API, to make Apps recommendations. MEDL has developed and is developing more than 75 unique mobile apps for customers such as Monster.com, Emirates Airline, Medtronic and Telefonica.

For more information about MEDL Mobile, please visit [ http://www.medlmobile.com ].

Forward-Looking Statements

Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL, Inc.'s industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.