RightSmile Expands Marketing Campaign for SmileShoppes

^{Published on 2011-01-20 05:25:40 - Market Wire}
 

RightSmile Expands Marketing Campaign for SmileShoppes -- PORT ST. LUCIE, Fla., Jan. 20, 2011 /PRNewswire/ --

PORT ST. LUCIE, Fla., Jan. 20, 2011 /PRNewswire/ -- RightSmile, Inc. (Pink Sheets: RIGH) ([ www.RightSmile.com ]), the leader in Cosmetic Laser Teeth Whitening is pleased to announce that it is expanding an aggressive marketing campaign designed to bring new customers to existing SmileShoppes. RightSmile has tested the marketing initiatives at one of its SmileShoppes with great success. The SmileShoppe has been averaging 6-10 whitening's per week during the three month test. RightSmile is now rolling the program out to all SmileShoppes and anticipates similar results.

During the last quarter RightSmile has focused most of its attention on the direct marketing for the LazerWhite product. RightSmile shall begin refocusing efforts to its existing SmileShoppes and opening new SmileShoppes which has been the main source of revenue for the company.

RightSmile had hoped to release photos of its new headset, but will wait until after it files for intellectual property rights on the new headset.

RightSmile plans to change auditors which it believes will enable the Company to complete the audit it began working on several months ago.

About RightSmile:

Based in Port St. Lucie, RightSmile, Inc. engages in the distribution of branded and private label Cosmetic Laser Teeth Whitening products addressing multiple markets.

The Company believes all remarks made in the release to be accurate to the best of its knowledge.

The foregoing press announcement contains forward-looking statements that can be identified by terminology such as "believes," "expects," "potential," "plans," "suggests," "may," "should," "could," "intends," or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results to be materially different from any future results, performance or achievements expressed or implied by such statements. In particular, management's expectations could be affected by, among other things, uncertainties relating to our success in completing acquisitions, financing our operations, entering into strategic partnerships, engaging management and other matters disclosed by us in our public filings from time to time. Forward-looking statements speak only as to the date they are made. The Company does not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.

SOURCE RightSmile, Inc.

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[ http://www.RightSmile.com ]