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Update: Beverage Plus Announces Letter of Intent for Common Stock Acquisition, Territory Purchase and Product Distribution in C

^{Published on 2009-12-01 04:36:14 - Market Wire}
 

LAS VEGAS, NV--(Marketwire - December 1, 2009) - Beverage Plus Holdings Corporation (PINKSHEETS: [ CLNP ]) and FCBBI AG (FRANKFURT: 3FC.de) are pleased to announce they have received a letter of intent with a Hong Kong based company for the distribution of the MC2 Energy Drink and our various other products in China.

This letter of intent includes the purchase of an exclusive territory for certain southern regions of China including Hong Kong, Guangzhou, Nanning, and Fuzhou. The buyer also intends to make a private equity investment of $150,000 in Beverage Plus at the price of approximately $1.00 USD per share. In 2010, this distributor relationship represents anticipated gross revenue from $4,000,000 to $7,000,000 for Beverage Plus.

"Beverage Plus is very excited about this potential partnership. China is a tremendous market opportunity for our products, with 1.3 billion consumers and very little competition in the energy drink market there. As well these new partners in this region see the tremendous opportunity in Beverage Plus, shown by their $150,000 investment. This along with our other recently announced distributorships should ensure us reaching our 11 to 22 Million Dollar revenue goal in 2010," said Ron Serota, President & CEO.

Beverage Plus Overview

Beverage Plus is a leading franchise company in the energy drink industry with offices in Zurich, Switzerland and Las Vegas, Nevada, USA. Beverage Plus is the exclusive distributor and holder of the worldwide license for MC2 Energy Drink and 38 other beverages. These include sports drinks, all natural herbal energy drinks, flavored, vitamin enhanced waters, natural sodas, gourmet colas, MC2 energy mints and a coffee natural energy drink made from liquid coffee produced in Brazil.

Beverage Plus's business model is based upon selling distributor or franchise licenses for its products both internationally and within the US. This strategy allows Beverage Plus to maintain a low operating overhead, over a wide distribution area. In addition, in many other instances, Beverage Plus provides direct product distribution.

For further information please visit the company's website at [ www.mc2energydrink.com ]

Forward-Looking Statements

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," "forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of Beverage Plus's or FCBBI AG's future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.