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Codere Shares Soar After AMD Investment

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  Published in Stocks and Investing on Wednesday, February 25th 2026 at 20:28 GMT by MarketWatch
      Locales: UNITED STATES, JAPAN, TAIWAN PROVINCE OF CHINA

Madrid, Spain - February 26th, 2026 - Shares of Codere Yes, S.A. (CDRE.MC) continued their dramatic ascent today, bolstered by yesterday's announcement of a significant investment from technology giant Advanced Micro Devices (AMD). The stock closed at a new 52-week high, a remarkable turnaround for a company that has struggled in recent years, demonstrating the power of strategic investment and a growing confidence in the Latin American gaming market.

The deal, while keeping the specific financial terms confidential, is a clear signal that AMD is expanding its reach beyond traditional CPU and GPU markets, actively seeking synergistic partnerships within the rapidly evolving gaming and entertainment ecosystems. This move represents a notable departure from AMD's historically hardware-focused strategy, venturing into a sector with high growth potential but also significant risks.

Codere, a prominent operator of betting shops and online gaming platforms largely concentrated in Latin America and Spain, has faced considerable headwinds, particularly during the peak of the COVID-19 pandemic. The forced closure of its brick-and-mortar betting shops led to a precipitous decline in revenue, resulting in a more than 65% drop in share value over the last year. However, the company possesses a strong regional presence and a loyal customer base, making it an attractive target for investment - particularly for a company like AMD aiming to capitalize on the growth of esports and interactive entertainment.

So, what's driving AMD's interest? Industry analysts point to several key factors. Latin America represents a burgeoning market for online gaming and sports betting. Increasing smartphone penetration, improving internet infrastructure, and a relatively young demographic are all contributing to a surge in demand for these services. Codere's established infrastructure and brand recognition within the region provide AMD with a ready-made platform for expanding its ecosystem of gaming-related products and services.

While AMD is primarily known for its processing units, the company has been steadily building out its software and services offerings. This investment in Codere can be seen as a strategic move to integrate AMD's technologies - including its Radeon graphics cards and processing power - into Codere's online gaming platforms, potentially creating a more immersive and engaging user experience. Think cloud gaming optimized for AMD hardware, or competitive esports events hosted on Codere's platform powered by AMD's technology.

The investment isn't solely focused on online platforms, however. Codere is also planning to leverage the funds to modernize its existing physical betting shops, incorporating digital displays, interactive kiosks, and potentially even virtual reality experiences. This "phygital" approach - blending physical and digital experiences - is becoming increasingly popular in the entertainment industry, and AMD appears to be betting that Codere can effectively execute this strategy.

"This is more than just a financial investment," stated Elena Ramirez, a senior analyst at TechFront Insights. "AMD is essentially acquiring a foothold in a high-growth market and a valuable partner to test and deploy new gaming technologies. Codere provides AMD with access to a large and engaged audience, while AMD provides Codere with the technological expertise and financial resources it needs to revitalize its business."

Despite the positive news surrounding Codere, AMD shares experienced a slight dip yesterday, closing down 1.8% at $109.66. Some investors appear to be taking a cautious approach, questioning whether this investment will ultimately deliver a significant return. However, many analysts believe that the long-term potential outweighs the short-term concerns, arguing that AMD is making a shrewd investment in a rapidly expanding market. The coming quarters will be crucial in determining whether this bold move pays off for both companies. Codere's ability to successfully integrate AMD's technologies and capitalize on the growing demand for online gaming in Latin America will be key to unlocking the full potential of this partnership.