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Diversifying Investments: The Financial Products of Today's Women

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  Published in Stocks and Investing on Tuesday, December 23rd 2025 at 9:02 GMT by Business Today

Diversifying Investments: The Financial Products of Today’s Women
An in‑depth look at the evolving investment landscape for women, as highlighted in Business Today’s latest feature.

1. The Shift in Women’s Investment Behaviour

The Business Today article opens with a striking trend: women investors are becoming more assertive, diversified, and tech‑savvy. Historically seen as risk‑averse, the modern woman is now actively seeking higher returns and long‑term wealth creation. Key statistics underscored in the piece illustrate this shift:

• Women now control roughly 38 % of total retail investments in India, a rise from 24 % a decade ago.
• Digital platforms account for more than 65 % of women’s trading activity, indicating a strong appetite for fintech solutions.
• Women’s net worth is projected to grow to ₹3.5 trillion by 2030, underscoring the importance of disciplined investment strategies.

The article credits this change to several drivers: improved financial literacy, the rise of women‑centric financial education initiatives, and a broader societal push for gender parity in financial decision‑making.

2. Core Financial Products Preferred by Women

a. Mutual Funds & ETFs

The article points out that mutual funds remain the cornerstone of women’s portfolios. They favor funds with a balanced risk profile:
- Systematic Investment Plans (SIPs) provide disciplined savings, while
- Debt funds act as a safety net during market volatility.

Exchange‑traded funds (ETFs), especially those tracking S&P 500 or Nifty 50, are also gaining traction because of lower expense ratios and ease of trading.

b. Digital Wealth Platforms

Fintech giants like Groww, Zerodha, Upstox, and Paytm Money feature prominently. Women appreciate:
- User‑friendly interfaces that break down complex concepts into simple, visual narratives.
- Robo‑advisory services that automatically rebalance portfolios based on risk appetite.

c. Impact & ESG Investing

A growing number of women are aligning investments with their values. The article cites a rise in ESG‑focused funds and impact investing vehicles. Women-led charities, NGOs, and impact funds offer a sense of purpose alongside returns.

d. Real Estate & Gold

Real estate remains a traditional choice, particularly in tier‑1 cities. Gold, both physical and digital, continues to be a cultural touchstone and a perceived hedge against inflation.

e. Alternative Assets

The piece touches on newer alternatives such as crowdfunding, peer‑to‑peer lending, and cryptocurrencies. Although adoption rates are lower, there is a gradual increase in women exploring these avenues for portfolio diversification.

3. Key Challenges & Mitigation Strategies

While the article highlights the positive momentum, it doesn’t shy away from the hurdles:

• Information Overload: The sheer volume of investment options can overwhelm novice investors. The recommendation is to start with fundamental education—online courses, webinars, and mentorship programs.

• Gender Bias in Financial Services: Some firms still lack tailored communication for women. The article praises women‑centric investment forums and social media communities that are helping bridge this gap.

• Limited Access to High‑Net‑Worth Products: Many women are underserved by wealth‑management products that typically cater to high‑income brackets. The piece notes that fintech firms are developing affordable tiered wealth management to address this.

• Risk Perception: Women often exhibit a lower risk tolerance. The article suggests adopting risk‑aligned strategies that progressively increase exposure as comfort grows, using tools like asset‑allocation calculators.

4. Success Stories & Expert Insights

The feature incorporates several profiles that humanize the data:

• Ritu Jain, a 35‑year‑old corporate officer, shares how a SIP in a balanced fund helped her accumulate a ₹1.2 crore corpus for retirement within seven years.
• Anjali Mehta, a serial entrepreneur, leverages a robo‑advisor to rebalance her portfolio while she focuses on her startup.
• Priya Kapoor, an advocate for women’s financial literacy, runs a free online workshop series on mutual funds and ESG investing.

In addition, the article quotes experts such as Dr. Neha Bansal, an economist at the National Stock Exchange, who states: “Women are not just passive participants; they’re shaping the narrative of what prudent investing looks like.”

5. The Road Ahead: Emerging Trends

The Business Today piece concludes with a forward‑looking perspective. The key takeaways for the future include:

• Greater Adoption of Robo‑Advisory and AI‑Powered Tools: Women are gravitating toward platforms that provide personalized portfolio recommendations based on machine‑learning models.

• Rise of Women‑Focused Financial Products: Several banks and mutual fund houses are launching women‑specific funds—for instance, a fund that invests exclusively in companies with strong women leadership.

• Intergenerational Wealth Planning: Women are increasingly thinking about how to transmit wealth to the next generation. Products such as unit‑linked insurance plans (ULIPs) and tax‑advantaged accounts are gaining traction.

• Impact Investing Gains Momentum: As ESG metrics become more standardized, women’s preference for impact funds is expected to rise, aligning profitability with purpose.

• Digital Literacy Initiatives: Public‑private partnerships are creating financial education hubs in rural and urban areas alike, ensuring that women across demographics can participate meaningfully in the market.

6. Take‑Away for Readers

To distill the essence of the article:

1. Women are now primary drivers of portfolio diversification in India.
2. Digital platforms have lowered entry barriers, making sophisticated investment vehicles more accessible.
3. Values‑based investing (ESG, impact) is a growing trend among women.
4. Education and tailored financial services are critical in overcoming persistent challenges.
5. The future promises even more inclusive, tech‑enabled, and purpose‑driven financial products.

Business Today’s feature ultimately paints a picture of an evolving investment ecosystem where women not only participate but also lead the charge toward more diversified, responsible, and future‑focused wealth creation.