Grifin, founded in 2017 by Aaron Froug, Bo Starr, and Robin Froug, aims to simplify investing for those who find it intimidating. Initially based on the concept of "Stock Where
Grifin, a financial technology company focused on empowering women in their investment journey, has successfully raised $11 million in a Series A funding round led by Rethink Impact, with participation from other investors like Gaingels and Alumni Ventures. The company, founded by former Wall Street executive Geetanjali Tandon, aims to make investing less intimidating and more accessible for women by offering personalized investment portfolios, educational resources, and a supportive community. Grifin's platform is designed to help women build wealth and achieve financial independence, addressing the gender gap in investing where women are often underserved by traditional financial services. The new funding will be used to enhance the platform's features, expand its user base, and further its mission of financial empowerment for women.