Sun, January 18, 2026
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"Flying Car" Dreams Face Reality Check as Investors Book Profits

Sunday, January 18th, 2026 - The allure of the future, particularly the promise of urban air mobility (UAM), commonly envisioned as "flying cars," continues to captivate investors. However, as CNBC's Jon Najarian and Karen Firestone recently demonstrated, even the most enthusiastic proponents of these futuristic technologies understand the inherent risks and speculative nature of the market. The pair recently booked profits on their options position in Terns North, a company positioning itself to be a key player in this nascent industry, sparking a discussion about the broader trend of investing in potentially transformative, yet currently unprofitable, sectors.

Terns North's stock has experienced a dramatic surge over the past year, fueled by the escalating investor interest in UAM. This enthusiasm is understandable; the vision of alleviating urban congestion through personal aerial vehicles holds significant appeal, promising shorter commutes and a reimagined transportation landscape. Imagine a world where gridlocked highways are replaced by a network of automated, electric vertical takeoff and landing (eVTOL) aircraft - a compelling picture that's driving considerable investment.

However, and critically, the UAM industry as a whole remains firmly in the "potential" phase. While significant technological advancements have been made, and numerous companies are actively developing eVTOL prototypes, widespread commercial viability is still several years away. The current business models are unproven, regulatory hurdles remain substantial, and the infrastructure needed to support a robust UAM ecosystem--including vertiports and air traffic management systems--is only in its early stages of development.

Najarian and Firestone's decision to take profits, while seemingly straightforward, underscores the inherent volatility of investing in such a speculative area. As Najarian plainly stated, it's a "speculative position," and Firestone echoed that sentiment. Their trade serves as a reminder that even those who believe in the long-term promise of UAM recognize the potential for market corrections and the need to manage risk.

Beyond Flying Cars: The Trend of Future-Focused Investing

The Terns North situation isn't an isolated incident. It reflects a larger trend emerging across global markets: investors are increasingly willing to allocate capital to companies and sectors with high growth potential, even if those entities aren't currently generating profits. This includes not just UAM, but also areas like artificial intelligence, biotechnology, renewable energy, and space exploration. These sectors often involve significant technological risk and long development timelines. Investors are essentially betting on a future where these technologies become mainstream and generate substantial returns.

This "future-focused" investing strategy carries inherent dangers. Companies in these emerging sectors often face intense competition, fluctuating regulatory landscapes, and the constant threat of technological disruption. It's easy to become caught up in the hype surrounding a revolutionary technology, overlooking fundamental business metrics and potential pitfalls. Valuations can become detached from reality, driven by speculation rather than tangible performance.

Navigating the UAM Investment Landscape

For investors considering exposure to the UAM market - or any nascent, high-growth sector - a cautious and informed approach is essential. Here are some key considerations:

  • Understand the Risks: Acknowledge that the UAM industry is highly speculative and carries substantial risk of loss.
  • Due Diligence: Research the underlying technology, the company's management team, and its competitive landscape thoroughly. Don't rely solely on hype or media attention.
  • Regulatory Environment: Stay informed about the evolving regulatory framework governing UAM operations. Government approvals and certifications will be crucial for industry development.
  • Long-Term Perspective: Recognize that the UAM market is likely to evolve over many years. Patience and a long-term investment horizon are essential.
  • Diversification: Don't put all your eggs in one basket. Diversify your portfolio across different sectors and asset classes to mitigate risk.

Najarian and Firestone's move with Terns North acts as a valuable lesson: investing in the future can be exciting and potentially rewarding, but it requires a level-headed assessment of risk and a willingness to take profits when appropriate, even if the ultimate vision remains compelling.


Read the Full CNBC Article at:
[ https://www.cnbc.com/2026/01/14/were-booking-profits-in-a-stock-looking-to-cash-in-on-a-hot-yet-unprofitable-investing-craze.html ]