How to help clients maximise the Isa's full potential
Indeed, government statistics show that the cash Isa is still the most popular Isa, despite higher investment growth helping stocks and shares Isas to account for 58 per cent of the market value of Isa funds, while cash Isas account for 42 per cent of the market value.

Read the Full FTAdviser Article at:
https://www.ftadviser.com/isas/2025/3/24/how-to-help-clients-maximise-the-isas-full-potential-/
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