DENVER, April 5, 2012 /PRNewswire/ -- DC Brands International, Inc., a publicly reporting company under the ticker symbol (OTC:HRDN), today announces that it has entered into a contract with Dixon Marketing, Inc. (DMI) for distribution into the military resale system, and has received an initial Purchase Order to launch the relationship.

DMI is a worldwide, full service military sales and marketing agency, with specialized coverage of commissaries and exchanges. DMI is one of only six worldwide sales and marketing agencies which service all the military resale systems.

Richard Pearce, President and CEO, said, "We are really excited to have this opportunity to work with DMI for the distribution of our H.A.R.D. Nutrition Functional Water Systems throughout the military resale systems. We have enjoyed success with our sales at the commissaries in Zone 9, and will continue to explore all avenues to increase our exposure in the commissaries and base exchanges that DMI services."

Pearce continued, "I believe that our transitioning to DMI for military distribution gives us the very real potential to grow in the military resale system, and will help us improve our exposure and branding in the military commissaries and exchanges. We will continue to be open to all opportunities that should enable us to grow beyond our current Zone 9 availability."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (HRDN), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category.

For more information on DC Brands International, Inc. and its HARD Nutrition Functional Water Systems, visit its website at [ www.hardnutrition.com ].

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements regarding any increase in distribution or the growth of sales of H.A.R.D. Nutrition Functional Water Systems throughout the military resale systems.

The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, Pearce's optimism and expectation for improved branding, additional revenues from any increased exposure of H.A.R.D. Nutrition in the military exchanges and commissaries, and other risk factors affecting our business as described in our recent Registration Statement on Form S-1. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

CONTACT: Wade Brantley
[ wbrantley@dc-brands.com ]

SOURCE DC Brands International, Inc.

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DC Brands International, Inc. Announces Agreement with Dixon Marketing, Inc. for Distribution in Military Resale System and Rec

DC Brands International, Inc. Announces Agreement with Dixon Marketing, Inc. for Distribution in Military Resale System and Receives Initial Purchase Order