Stocks & Investing
Stocks and Investing
Stocks and Investing
Thu, April 28, 2011 Greene Concepts, Inc. Appoints Mark Liddell of Stardust Broadcasting as Director of In-House Media Toward Global DRTV Initiativ
NEW YORK--([ BUSINESS WIRE ])--Greene Concepts, Inc. (Pink Sheets: LKEN) ([ www.greeneconcepts.com ]) announces today that it has appointed Mark Liddell as its Director of In-House Media. Mr. Liddell recently resigned as President of Stardust Broadcasting in order to pursue this opportunity with Greene Concepts and its 25 aDo It Yourself Ink Cartridge Refilling Systemsa.
"beginning with a global DRTV campaign strategically designed by Mr. Liddell in collaboration with Greene Conceptsa™ executives"
Mark Liddell is an expert in media placement for television, print, internet and radio, specializing in lead generation and product sales. Mark has successfully managed sales/lead campaigns in a wide range of industries with a strong background in direct response television (DRTV) campaigns.
aWea™re thrilled to have Mr. Liddell on board with Greene Concepts,a states CEO Lenny Greene. aHis background in media speaks for itself, including his time with Stardust, which has produced and aired hundreds of commercials and infomercials with a notable infomercial in the 2000a™s which sold over $100 million worth of product.a Mr. Liddell has signed with Greene Concepts in light of potential he sees in a global initiative to launch products in a variety of media outlets with an initial focus on a worldwide DRTV campaign.
As previously announced, Greene Concepts planned to launch its DRTV campaign in early 2011 with a concentrated effort in the southwestern United States and expansion thereafter. However, the company has experienced delays in testing market segments after the infomercial was shot, because of its revisions to the market test schedule, which meant it could not launch its campaign on the originally planned timeline. After a review of overall market demand and new product applications under development, Mr. Greene and Mr. Liddell are confident that a worldwide DRTV campaign would be of significant benefit to the company in terms of branding, household recognition and, more importantly, long-term growth and speculative but promising revenue streams.
aEarlier this year the company put out projections via press release, with the first benchmark on April 30, 2011, that due to certain unforeseen delays and the recent shift in initiatives, we must retract at this time in line with the new objectives for our line. Though we will not reach the sales figures we projected, we are confident that the new initiative is a big step in the right direction for the company and its shareholders.a
The company will be releasing material updates in line with recent developments as executives ready marketing for a worldwide audience, abeginning with a global DRTV campaign strategically designed by Mr. Liddell in collaboration with Greene Conceptsa™ executives,a adds Greene.
AccuBrite, Inc creator of FreeInk4Life(TM) has developed a family of 25 "Do It Yourself Ink Cartridge Refilling Systems." All refilling tools, accessories, filling stations, interactive CD-Rom instruction manual, 24/7 customer service / tech support and license to unlimited FREE ink refills are included with our kits within the FreeInk4Life(TM) family of products. Consumers can now save thousands of dollars annually without replacing their inkjet cartridges using ABI's top of the line refill kits.
Greene Concepts Inc is an ink technology Manufacturing and Distribution Company headquartered in Fresno, CA. Chairman and Founder Lenny Greene has spent the past 30 years serving the printing needs of businesses and consumers. Greene Concepts intends to be the catalyst for the introduction of a number of innovative products and marketing strategies and to bring the world the best inks at the lowest prices so consumers and business can save time, save money, print more and print better.
Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.
