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Cramer Highlights Resilient Stocks Amid Market Volatility

  //stocks-investing.news-articles.net/content/202 .. hts-resilient-stocks-amid-market-volatility.html
  Published in Stocks and Investing on Tuesday, January 20th 2026 at 12:07 GMT by CNBC
      Locales: New Jersey, Not Specified, UNITED STATES

New York, NY - January 20th, 2026 - As market volatility continues to ripple through the investment landscape, CNBC's Jim Cramer is spotlighting a surprising trend: companies demonstrating resilience and even growth despite prevailing negative sentiment. In a recent broadcast, Cramer doubled down on his bullish stance on Domino's Pizza and added Bath & Body Works to his list of outperformers, underscoring their ability to cater to consumer needs even during periods of economic uncertainty.

Cramer's strategy, often repeated on his show Mad Money, emphasizes identifying stocks that buck the broader market trend. He argues that recognizing these "contrarian" opportunities can be crucial for investors navigating turbulent times. Rather than panicking alongside market declines, astute investors should actively search for companies demonstrating underlying strength and consistent consumer demand.

Domino's Pizza: A Digital Delivery Powerhouse

The pizza chain has been steadily defying market gravity, maintaining an upward trajectory while broader indexes struggle. Cramer attributes this performance to Domino's successful adaptation to evolving consumer preferences, particularly its relentless focus on digital ordering and efficient delivery. "They understand you want a pizza, you want it fast, and you don't want to talk to anybody," Cramer stated, encapsulating the modern consumer's desire for convenience and seamless experience.

The company's investment in technology has been a key differentiator. Domino's has embraced mobile ordering, online tracking, and innovative delivery methods, creating a system that minimizes friction and maximizes customer satisfaction. This isn't just about providing food; it's about providing an experience that integrates effortlessly into busy lifestyles. Further bolstering this approach is the company's continued refinement of its delivery infrastructure, optimizing routes and leveraging data to predict demand and ensure prompt service. These operational efficiencies translate directly to increased profitability, even in a challenging economic environment.

Bath & Body Works: The Indulgence Factor

The inclusion of Bath & Body Works in Cramer's list of resilient stocks is equally noteworthy. While some sectors face cutbacks as consumers prioritize essential spending, Bath & Body Works has managed to maintain its appeal. Cramer's explanation centers on the idea that even amidst financial anxieties, people still seek small indulgences - pleasant scents, luxurious soaps, and comforting candles.

"People still want to buy nice soaps, nice lotions, nice candles," Cramer explained. "They're going to cut back on some things, but those things...those are the things that keep us sane." This highlights a fundamental truth about consumer behavior: even during economic downturns, there's a persistent desire for products that offer a sense of comfort and well-being.

Bath & Body Works' strong customer loyalty and brand recognition have also played a significant role in its continued success. The company cultivates a loyal customer base through promotions, seasonal offerings, and a consistent brand identity. This allows them to maintain market share even when consumers are tightening their belts.

Looking Ahead: Navigating Market Volatility

The broader market landscape remains complex, with geopolitical tensions and ongoing inflationary pressures contributing to uncertainty. Cramer's advice to investors extends beyond these specific stock picks. He encourages a proactive approach, emphasizing the importance of identifying companies that demonstrate fundamental strength and cater to enduring consumer needs. Simply reacting to market fluctuations is often a recipe for lost opportunities. Instead, investors should conduct thorough research, identify undervalued assets, and maintain a long-term perspective.

While Domino's and Bath & Body Works represent specific examples of companies performing well amidst challenges, the underlying principle - seeking out resilience and catering to enduring consumer desires - is applicable across various sectors. As the market continues to evolve, Cramer's contrarian approach offers a valuable framework for navigating volatility and potentially achieving long-term investment success.