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Wed, April 10, 2013

True Drinks Announces Agreement With Core-Mark, One of the Largest Packaged Consumer Product Distributors in North America


Published on 2013-04-10 05:16:03 - Market Wire
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April 10, 2013 08:00 ET

True Drinks Announces Agreement With Core-Mark, One of the Largest Packaged Consumer Product Distributors in North America

Core-Mark Supplies Over 29,000 Retail Locations in the United States and Canada Through 28 Distribution Centers

IRVINE, CA--(Marketwired - April 10, 2013) - True Drinks, Inc. (OTCQB: [ TRUU ]), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced an agreement with Core-Mark ([ www.core-mark.com/ ]), one of the largest broad-line, full-service marketers and distributors of packaged consumer products in North America.

Founded in 1888, Core-Mark provides distribution and logistics services as well as marketing programs to over 29,000 retail locations across the United States and Canada through its 28 distribution centers. Core-Mark services traditional convenience retailers, grocers, mass merchandisers, drug, liquor and specialty stores, and other stores that carry consumer packaged goods.Core-Mark estimates they will achieve $10 billion in revenue in 2013.They distribute to well known outlets such as Kroger's, Valero, 7-Eleven and Kwik Shop.

Bob Weiss, Director of Operations for True Drinks, stated, "The results of our testing phase with Core-Mark have gone exceedingly well. The confidence shown by one of the largest and well known distributors in North America is further verification that there is consumer demand for AquaBalla". Core-Mark has extensive reach throughout North America and it is an honor to be integrated into their portfolio of offerings."

Jason Dorfman, National Director of Sales for True Drinks, commented, "The response we have received from outlets, chains and distributors is further confirmation that we are filling an unmet void in the marketplace. Refreshing, better tasting, and healthier alternatives to water, especially for young adults, are in high demand. We look forward to working with the Core-Mark team as we continue to build distribution across the U.S."

About True Drinks, Inc.
True Drinks provides a healthy alternative for kids to drink.Their AquaBallTMis a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. AquaBallTMis currently available in three flavors, orange, grape and fruit punch, with berry flavor, and a seasonal strawberry lemonade flavor soon to be released.Their target consumer: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste.For more information, please visit [ www.theaquaball.com ] and [ www.truedrinks.com ].Proudly made in the USA.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.



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