MONTRÉAL, QUÉBEC--(Marketwire - June 26, 2012) - Sun Media Corporation, a subsidiary of Quebecor Media, is pleased to announce the launch of a new free weekly in the Bois-Francs region, L'Écho de Victoriaville. More than 43,000 copies will be distributed weekly, starting tomorrow.

The launch reaffirms Quebecor Media's commitment to expanding its network of community newspapers across Québec. L'Écho de Victoriaville will provide Bois-Francs residents with another source of local news and will forge close relationships with the community and its social and economic stakeholders to become an important vehicle for all local residents.

"By adding another voice to the local media mix, L'Écho de Victoriaville will help keep readers better informed about local and regional news," said Lyne Robitaille, Executive Vice President, Québec, Sun Media. "Healthy competition can only strengthen the diversity of information and benefit readers and advertisers alike in the Bois-Francs region."

The launch of L'Écho de Victoriaville will support the region's economic vitality by creating 43 direct and indirect jobs in Victoriaville and environs. Since 2010, Quebecor Media has launched 12 community newspapers in Québec, acquired Hebdos Montérégiens' network of 15 community newspapers, and most recently acquired two new publications, PUB Extra magazine and the newspaper L'Impact de Drummondville, creating a grand total of 632 jobs.

L'Écho de Victoriaville becomes the 76^th publication in Hebdos Régionaux Québecor Média's network in Québec. With the addition of the new paper's 43,872 copies, Hebdos Régionaux Québecor Média now has a weekly circulation of more than 2.5 million copies.

Well-known local businessman Jean Crépeau, who recently joined the Hebdos Régionaux Québecor Média team, will serve as publisher of two newspapers, L'Impact de Drummondville and L'Écho de Victoriaville.

L'Écho de Victoriaville will boast a strong editorial team made up of seasoned journalists with excellent contacts in the community. Its customers will enjoy the benefit of a sales team with extensive experience in advertising sales and the unique reach of Sun Media Corporation's media network.

L'Écho de Victoriaville will have a Web presence through the Hebdos Régionaux Québecor Média portal for the Estrie region. Readers will be able to contribute content directly, communicate with our experts, interact with our columnists, comment on our reports, share their news or react to our stories via [ www.lechodevictoriaville.ca ].

Sun Media Corporation

Sun Media Corporation, a subsidiary of Quebecor Media Inc., is Canada's largest newspaper publisher, based on the circulation of paid and free newspapers, publishing over 15.1 million copies each week. With 36 paid-circulation daily newspapers and 6 free dailies in 9 of the 10 largest urban markets in Canada, each with its own dedicated website, and almost 200 community newspapers, shopping guides and other specialty publications, Sun Media Corporation's English and French language newspapers and websites make it a leading provider of local news and information. Sun Media Corporation regroups the activities of Osprey Media and Canoe.ca, an integrated enterprise offering e-commerce, information and communication services that operates a network of Internet portals that attracts over 10.5 million unique visitors per month in Canada, including 5.7 million in Québec. Sun Media Corporation also provides a range of commercial printing and related services as well as distribution services for newspapers, flyers and magazines.

Contributing Sources

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Market Wire