MONTRÉAL, QUÉBEC--(Marketwire - March 30, 2012) - In another confirmation of its special relationship with Quebecers, Videotron has been awarded the prestigious Grand Prix CRÉA for its English-language advertising campaign, in which Videotron customer service and technical support advisors are put to the test by comic Sugar Sammy. In the French-language version, the mystery customer was played by well-known impressionist André-Philippe Gagnon. The campaign, developed with Sid Lee, uses humour to highlight Videotron's differentiating characteristics and its employees' single-minded commitment to delivering the best possible customer experience.

"The Grand Prix CRÉA attests to the creativity of Videotron's and Sid Lee's people, and to the connection we have developed with our customers over the years," said Robert Dépatie, President and CEO of Videotron. "That long-lasting relationship of trust rests, first and foremost, on our dedicated employees, exceptional customer service and reliable, leading-edge products and services."

The attachment between Videotron and its customers is an ongoing story; the Grand Prix CRÉA comes a few weeks after Videotron was ranked the most respected telecommunications company in Québec for the seventh year in a row.

The commercials can be viewed at [ youtube.com/videotron ]

Videotron ([ www.videotron.com ]), a wholly owned subsidiary of Quebecor Media Inc., is an integrated communications company engaged in cable television, interactive multimedia development, and Internet access, cable telephone and mobile telephone services. Videotron is a leader in new technologies with its interactive Digital TV service and its broadband network, which supports high-speed cable Internet access, analog and digital cable television, and other services. As of December 31, 2011, Videotron was serving 1,861,500 cable television customers, including 1,400,800 subscribers to its digital service. Videotron is also the Québec leader in high-speed Internet access, with 1,332,500 subscribers to its cable service as of December 31, 2011. As of the same date, Videotron had 290,600 subscriber connections to its mobile telephone service and was providing cable telephone service to 1,205,300 Québec households and organizations. For the seventh consecutive year, Videotron was named Québec's most respected telecommunications company by Les Affaires magazine, based on a Léger Marketing survey.

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Market Wire