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Sharesies Expands to Become a Comprehensive Wealth Hub

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  Published in Stocks and Investing on Sunday, February 15th 2026 at 19:51 GMT by The New Zealand Herald
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Auckland, New Zealand - February 16th, 2026 - Sharesies, the disruptive investment platform that democratized share ownership for New Zealanders, is rapidly evolving beyond its initial remit. Once solely focused on accessible share trading, Sharesies is now positioning itself as a comprehensive 'wealth hub,' offering a broad suite of financial tools and investment options designed to empower Kiwis to build and manage their financial futures. This strategic shift signals a significant expansion of the company's ambition and a deeper commitment to holistic financial wellness.

Beyond the Share: Diversification Drives Growth

Launched with the core principle of making share investing attainable for everyone, Sharesies initially gained traction by enabling users to purchase fractional shares on both the New Zealand Exchange (NZX) and US stock exchanges. This lowered the barrier to entry, allowing individuals with limited capital to participate in the market. However, in recent years, the platform has recognized the need for greater diversification and a more complete financial ecosystem. This realization has led to a calculated expansion into new asset classes, including a growing selection of Exchange Traded Funds (ETFs), diversified portfolios of Managed Funds, and, crucially, integrated KiwiSaver management.

According to Sharesies CEO, Leigh Taylor, the transformation is a direct response to user feedback. "We've always been driven by a desire to make investing easier and more inclusive for everyone in New Zealand," Taylor stated in a recent interview. "Our community has consistently expressed a desire for more options and tools to navigate their financial goals. Expanding beyond shares wasn't just a business decision; it was a commitment to meeting the evolving needs of our users."

The 'One-Stop Shop' Vision: Consolidating Financial Life

The vision underpinning this expansion is ambitious: to become a centralized 'one-stop shop' for all aspects of wealth creation and management. Sharesies is striving to move beyond simply providing investment access to offering a holistic platform that integrates various financial tools and services. This includes recently launched goal-setting tools, allowing users to define financial objectives (e.g., a house deposit, retirement fund) and track progress. Complementing these are budgeting resources - integrated directly within the platform - designed to help users understand their spending habits and optimize their savings. Further enhancing the user experience are portfolio diversification recommendations, powered by algorithms tailored to individual risk profiles and financial goals.

"We want to empower Kiwis to take control of their financial futures," Taylor emphasizes. "By providing a user-friendly platform and a diverse range of investment options, we're making it easier for people to start investing, regardless of their experience level." The platform is also increasingly leaning into automated investment strategies, offering pre-built portfolios designed to appeal to varying risk tolerances.

Education as a Cornerstone: Bridging the Financial Literacy Gap

Sharesies' success has been intrinsically linked to its commitment to accessibility and financial education. The platform's intuitive design has lowered the intimidation factor for new investors, and its continued investment in educational resources remains a key differentiator. Sharesies offers a comprehensive library of articles, video tutorials, and interactive webinars covering a broad spectrum of personal finance topics - from basic investment principles to advanced portfolio management strategies. This focus on education is not merely a value-add but a core component of their mission.

"We believe that everyone deserves the opportunity to build wealth," Taylor explains. "By removing barriers to entry and providing clear, concise information, we're making investing more approachable for a broader audience. Financial literacy is paramount, and we see it as our responsibility to equip our users with the knowledge they need to make informed decisions."

Future Outlook: Innovation and Expansion Continue

The trajectory of Sharesies suggests continued growth and innovation. The company has outlined plans to further expand its range of investment products, including exploring potential offerings in areas like crypto assets (subject to regulatory approval) and property investment. They are also focused on enhancing the user experience through AI-powered personalization and improved data analytics. Further integration with other financial services - such as insurance and lending products - is also anticipated. The company remains committed to driving innovation within the New Zealand financial landscape and solidifying its position as a leader in democratizing wealth creation. Sharesies' ultimate goal isn't just to provide investment tools, but to cultivate a financially empowered generation of Kiwis.