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Morgan Stanley boosts consumer finance outlook for 2025

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Morgan Stanley upgraded its view on consumer finance stocks to "attractive" given positive fundamentals and a friendlier regulatory environment. Key drivers include easing inflation, lower unemployment,
Morgan Stanley has revised its outlook for the consumer finance sector for 2025, expressing a more optimistic view due to several factors. The bank now anticipates a more favorable economic environment, driven by expectations of lower interest rates, which could ease borrowing costs for consumers. This adjustment comes amidst signs of economic resilience, including robust consumer spending and a strong labor market. Morgan Stanley also highlights potential growth in digital banking and fintech innovations, which are expected to enhance consumer engagement and financial services accessibility. However, the bank cautions that while the outlook is positive, risks such as inflation, regulatory changes, and potential economic downturns could still impact the sector.

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